I agree on many points.
There's no way Acura can recoup their R&D costs as these cars aren't moving at $200K.
I'm with many others who've said that Acura should have skipped the whole hybrid drive on this car (eliminating that huge R&D expense), which would have dropped maybe 400lbs, juiced the V6 to 550hp, and then gave the car a starting price around $110K. It probably would have sold very well.
Acura is learning an expensive lesson here that it isn't an ultra-premium brand. It just doesn't have the cache to sway buyers at the $200K+ price point, regardless of the performance of the NSX. At that level, the badge on the hood is just as important as performance, if not more so.
There's no way Acura can recoup their R&D costs as these cars aren't moving at $200K.
I'm with many others who've said that Acura should have skipped the whole hybrid drive on this car (eliminating that huge R&D expense), which would have dropped maybe 400lbs, juiced the V6 to 550hp, and then gave the car a starting price around $110K. It probably would have sold very well.
Acura is learning an expensive lesson here that it isn't an ultra-premium brand. It just doesn't have the cache to sway buyers at the $200K+ price point, regardless of the performance of the NSX. At that level, the badge on the hood is just as important as performance, if not more so.