Originally posted by ALLAN:
the rx7 and supra came and went because they realized a losing proposition. acura should of cut its losses also, but maybe they thought with the others out of the way more nsx sales would be created.
The RX-7, MR2, 300zx, 3000GT, Supra, etc. were killed by a highly unfavorable exchange rate with the Yen and increasing insurance costs. As an example, when I went to buy a new MR2T in '95, they were stickering at $29,000 before dealer add-ons. For this kind of money, one could have bought a very nice two-year-old 911 at the time. As much as I hate to say it, but anyone who bought a new MR2 in '95 probably needed to have his/her head examined. Likewise, the RX-7 was stickering at over $32k and the Supra was in the neighborhood of $45k (the MR2 price I'm sure of, the RX-7 and Supra my recollection may be less accurate).
In any event, these were the significant players in the market at the time and they all disappeared as public interest in forced induction sports car waned and transferred instead to the emerging fashion of the time, the SUV. Of course, now as the SUV trend seems to have peaked and begun its inevitable decline, its interesting to note the emergence of a new wave of 2 seater sports cars and forced induction "rally" cars including the S2000, Boxster, WRX and (soon) Lancer EVO VIIs.
I believe that the NSX survived because Acura, a relatively new brand in the market at the time (less than 10 years in existence in the U.S., 6 of which included the NSX in its line-up) could not afford to be without the "halo effect" of the NSX, even if they weren't exactly selling like hot cakes.
Where would Acura be, after all, without its flagship NSX and its corresponding "trickle down" technology bolstering Integra sales? For that matter, how much of a sports car would the Integra be perceived as without salesmen being able to make a passing nod to its VTEC big brother, the NSX?
Acura also needed a "high dollar" car to maintain its image as a luxury brand. The NSX fit the bill for this as well. Whereas the MR2, RX-7 and others drew scorn for pricing themselves out of the segment that they helped create, the NSX's stratospheric price actually helped establish Acura here in the U.S. as a top-shelf brand on par with the other new Japanese luxury offerings, Lexus and Infiniti, thereby bolstering not only "sporty" Integra sales, but just as importantly, the sales of its "up-market" Legends and Vigors.
By contrast, Toyota didn't need an MR2 or a Supra to sell its bread and butter Corollas and Camrys. Mazda already had its sporty Miata with the RX-7 being nothing more than a warranty nightmare for its dealerships. Nissan and Mitsubishi were just struggling to stay afloat and had to pare down their respective line-ups considerably. Acura was the anomaly here. IMHO, the NSX's survival had everything to do with market presence for Acura and precious little to do with the quality or value that the NSX represented as a sports car on its own merits.
-- DavidV
www.boostedgroup.com