Re: wishful thinking, buttt...
DocL said:
What mistake? A mid-engine sports car that upped the ante for every other sports car manufacturer out there. In the late 80's and early 90's there were no reliable mid-engine exotics being built until the NSX came along. The car did great until around 2000 when other lesser marque's started pumping out high horsepower plastic cars.
Hey Doc, the assertion that the NSX was a "mistake" on Honda's part is a common misconception. Most folks perpetuating this one will turn around and cite the gajillions of dollars it cost for Honda to build the car vs. the profit.
This is small thinking, you really have to see the whole picture to understand why the NSX was a success.
People who perpetuate this myth really think Honda execs didn't do the math and realize that the profit from the total number of cars it expected to build would not outweigh the development/ production costs.
I think that if you believe that, you don't understand the cost of marketing a new technology, and an entire line of products (think millions of gagillions of dollars- even more than the development and production costs of one aluminum bodied sports car
The thing to remember is, the NSX was a "Halo" car for Honda, and even Honda knew it would never fit into the profit model of a Civic. Halo's don't get built on a standard profit model, if they did, then you wouldn't see limited production runs. You would see market flooding to attempt to recoup expense.
Halo cars get built to prove a point. You cited several of those points in your post (upped the ante, reliable...) Then they take that proof and apply it to the other cars in the line- VTEC powertrains in Integras, Civics, and the like. Sure some people will buy the Halo, but most people will buy the trickled down technologies in the "everyman" cars you build your profit model from those.
So I ask: How many Civic Si, Integra GSRs, Preludes, and Integra Type Rs do you think got sold to folks who admired an NSX, but couldn't put one in their garage?
I know of at least one Integra GSR that sold that way (mine) and there are hoards of guys like me out there.
A Halo profit model worked out well for Honda. The NSX helped out in marketing the lower lines, and so a portion of those sales can be attributed to the NSX.
Don't believe it? Ask yourself: Why did VW a.g. built the Veyron at a staggering loss?
Philip