Is there a reasonable magic number where the base MSRP needs to be
for the NSX to have some decent sales figures - everyone's opinion?
$130K MSRP?
Only 13 cars sold in November 2018 is a bit surprising.
Speaking to John Watt of Acura on September 29th, he told me build allocations for October were at 100% and November build allocation was at 50%. I am not sure what that means in terms of actual numbers.
Some or even most may be dealer show room cars, not personal orders.
Built and Sold are two completely different things.
As a recent buyer I can really weigh in on this given that I weighed all the options like two weeks ago.
On the one hand you have the GTR and on the other you have the R8 and Porsche models. NSX has to fit between the two in order to find its market.
I think in order to be competitive, Honda/Acura needs to price the base car at $125k. They really need more attractive options for this car. Personally I think there's a ton room for pushing the car to $180k with options like:
- Targa top ($10k-$15k)
- Glass roof ($5k)
- Auto-folding mirrors ($1500)
- Surround Camera ($3000)
- Sports Exhaust ($10k-$15k easily)
- Active Aero ($5k)
- 2" lift ($3500)
- Variable ride height ($3500)
- More power ($depends)
- Drift-mode ($1000) And other electronically unlocked goodies
- HUD ($2500)
- Lambo Doors (Not optional obviously but would really up the value of the car to compete with cooler Supercars)
- Longer EV range (~20 miles)
- Weight reduction package ($10-$20k)
- Additional paint and accent colors (other manufacturers like Porsche easily add thousands to msrp with accent packages)
- Pre-sale of service and maintenance package
This way they can advertise the car as starting at $125k but sell them mostly in the $160-$170k range.
Also. Maybe at least lie about who the design team was and don't make it sound like a recent college grad did all the work. SMH. It's like they're trying to get ridiculed.
I agree with some of your ideas. But you would honestly pay $15K for a "Sport exhaust"? My DPs cost $3K. Same thing.
Agreed - they got bad design advice. The smooth curve of the hood is now broken by the color line. Gloss black would have kept the lines clean.i dont know that painting the beak helps... i think gloss black beak would have been a better choice than the gloss black mesh.
There is no room to store a targa top.
I would totally be good with either of the two options.They should make a hinge in the middle so that it could fold :redface:
Or make you keep the hard top at home and provide you with just a bikini top if you're stuck in inclement weather. :biggrin:
I don't get all this ad nauseum sweet spot pricing stuff. They are losing money on the program and aren't about to reprice it below marginal costs.
Their costs are sunk. The money has been lost. Each additional car they roll off the line is virtually free from a cost standpoint, each car they sell virtually pure profit.
In theory if they had to add shifts, etc. to assemble more units that would have a slight impact, but in this case they've got a whole facility essentially idle. If this was a carbon tub car with a lot of expensive material components, there would be slightly more marginal cost per car, but still not anywhere approaching MSRP.
Well...with production of a bit north of 2000 worldwide, if Honda pulled the plug, the NC1 would become an exceedingly rare car, maybe even valuable in the distant (20-25 years) future. That's both good and bad, I suppose?
I definitely like the idea of the car being exceedingly rare.