Where are all the Production deliveries ??

I spoke with the Specialist.,,

The car is losing money so it is tough to justify any spend to promote or improve it.

Very clear that the refresh did not address the market asks.

More power or game over.

Lee Iacocca once said: “Lead. Follow. Or get out of the way.”
 
Sad to hear about this but not at all surprised. Most of the 18 units sold last month were all 2018s. I believe and they all had incentive money to help them move out.

2019 is more of a repackage than a refresh. They missed the mark from the get go and I don't see this ship turning around unless corporate injects some capital to do a major revamp. And no, more power is not the answer. More power cost more money to beef up cooling, brakes, Aero, (Z06 vs ZR1) and the price is already higher than what Acura customers are willing to pay.

They had wanted to build 800 units a day. And at 8 cars a day & 4 days a week, total capacity could be at 1500/year... I think they need a sub-NSX priced at 90K using the upcoming homegrown TT V6 to revive the factory. The market wanted an updated F16 Falcon priced at $19 Million. Honda gave us an F35 lightening priced at $85 Million. The market doesn't think NSX is the hot shit that Honda thinks it is.

I spoke with the Specialist.

My sense is folks are disheartened about sales at 18 units after the mini refresh and information about what to next is not being shared internally.

The recent Jalopnik piece talked about 8-10 cars being built in a day. Think that day but not many days.

Regarding the recall, the fuel tank supplier is more like Sears than Rolex.

Many cars have already had their tanks replaced.

The time dealers are allotted for the repairs is low as the in house techs who developed the standards are the best of the best and race to do the sample job with high tech tools. Dealerships can justify more hours but it is like an addendum to an insurance claim process.

About 10 crashed cars have been rebuilt at the PMC.

The car is losing money so it is tough to justify any spend to promote or improve it.

Very clear that the refresh did not address the market asks.
 
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We find the Orange color statement a but funny because Orange cars is not a new things as BMW, Lambo, and Lambo has been doing this for a while!

Out of the list of these cars, the only real competitors here are the GTR and R8 in our eyes. We just don't see a AMG or Lexus customer cross-shopping the NSX as neither are real performance cars. Maybe in a real stretch the AMG might be....

October 2018 US Sales

NSX 18
Ford GT 8
R8 75
AMG-GT 79
GT-R 20
LC 500 140


When you look at the year-to-date sales figures, it appears that
Acura is unfortunately the only vendor struggling to move cars at a pace better than or
Equivalent to last year:

YTD 18 vs. YTD 17:

R35 GT-R: 490 vs. 503 = - 3%
NSX 2.0: 140 vs. 442 = - 68%
Audi R8: 757 vs. 677 = +12%
Lexus LC: 1,688 vs. 1,917 = -12%
AMG GT: 1,286 vs. 1,144 = +12%
BMW i8: 542 vs. 364 = +49%
Ford GT: 110 vs. 64 = +72%
 
More power or game over.

Lee Iacocca once said: “Lead. Follow. Or get out of the way.”

Although I would never quote a Cry Slur employee.

The consensus is to get the car out of the hole Acura put it in, the three main categories to address are power/performance, customization and add features (like the nose lifter and power folding mirrors). To finish the equation, doing things to improve the customer experience before and after delivery is also big.
 
The observations on Acura dealers and their typical foot traffic is noted and well known ... but after almost 2 yrs of sales they don't appear to be learning or adapting their strategy on how to identify the genuinely interested NSX buyer ...

Audi also sells a lot of SUV variants and caters to the family buyer with its mainstream range ...

I refer to my earlier point that IMO, Acura should have 'bought' someone from the Audi marketing team ahead of the NSX launch ... since its launch the R8 has undergone many revisions and model variants to build interest, desire and repeat business for its halo vehicle ...

A quick surf suggests USA 2018 sales volume is 757 R8 to 143 NSX ... thats approx 20% of the Audi sales volume ...

Out of interest, anyone know what the annual build capacity is for the NSX? Maybe they couldn't meet such volumes even if they could market it better?


We've had a few R8's here and a few things to comment about the facelifted 2017+ R8:

- They have the Lamborghini heritage behind them so even though it's an Audi, it's more Lambo DNA underneath

- The car has a V10 and serious performance power including winning the drag race a while back so that helps sales

- Interior of the R8 is far superior to the NSX

- At least here in the USA, the Audi race pedigree is much more known than Acura

- MSRP is lower for the base cars which attract a lot of sales

- Audi > Acura as viewed from a premium luxury brand


All of the above must play some part in the total sales volume. I think if Audi kept the manual tranny option there would have been an even larger sales number and we personally know at least 6 people who would not have bought a Huracan and stayed with Audi if they kept their gated shifter!
 
We've had a few R8's here and a few things to comment about the facelifted 2017+ R8:

- They have the Lamborghini heritage behind them so even though it's an Audi, it's more Lambo DNA underneath

- The car has a V10 and serious performance power including winning the drag race a while back so that helps sales

- Interior of the R8 is far superior to the NSX

- At least here in the USA, the Audi race pedigree is much more known than Acura

- MSRP is lower for the base cars which attract a lot of sales

- Audi > Acura as viewed from a premium luxury brand


All of the above must play some part in the total sales volume. I think if Audi kept the manual tranny option there would have been an even larger sales number and we personally know at least 6 people who would not have bought a Huracan and stayed with Audi if they kept their gated shifter!

I tried to post a lengthy review in a new thread, but I basically agree with most of this. The NSX is excellent but should have underpriced the R8 by 5-10k
 
Just lower the sticker to $105k. Boom. Problem solved. Factory will pump them out.

is that how much you have in your pocket....:tongue:
 
is that how much you have in your pocket....:tongue:


In my fanny pack.

tumblr_n9zm7l7pUM1qe0wclo1_500.png
 
I thought that was a pic of the gas tank replacement..........:eek:
 
Although I would never quote a Cry Slur employee.

The consensus is to get the car out of the hole Acura put it in, the three main categories to address are power/performance, customization and add features (like the nose lifter and power folding mirrors). To finish the equation, doing things to improve the customer experience before and after delivery is also big.
Not sure if this is customer service or experience, but my car model/replica arrived damaged. Sent it back. That was over six months ago. It’s a model so not really bothering me beyond why does it take over six months to replace it?
 
A quick surf suggests USA 2018 sales volume is 757 R8 to 143 NSX ... thats approx 20% of the Audi sales volume ...

Out of interest, anyone know what the annual build capacity is for the NSX? Maybe they couldn't meet such volumes even if they could market it better?

The factory has said they are capable of pumping out 6 cars a day but I don't know that they have ever actually produced them at that rate.


Not sure if this is customer service or experience, but my car model/replica arrived damaged. Sent it back. That was over six months ago. It’s a model so not really bothering me beyond why does it take over six months to replace it?

I'm dealing with the same thing for a customer of mine. Guy has bought 3 NSX's and the first model was broken and he shipped it back to be replaced over a year ago and still nothing.
 
The consensus is to get the car out of the hole Acura put it in, the three main categories to address are power/performance, customization and add features (like the nose lifter and power folding mirrors). To finish the equation, doing things to improve the customer experience before and after delivery is also big.


If they're that clueless this car is doomed. They needed to make it look like a Ferrari or McLaren, not a GTR or Mustang. The styling doomed what is otherwise a great car from day 1. Adding a nose lifter or different paint colors to an ugly car won't help it sell.
 
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6 cars per day x 261 working days = 1,566 cars ... so they're around 10% productivity then ... they need some serious marketing and an early face-lift or it will be the most short lived car in history and given its technical capabilities that would be shame a shame!

I wasn't aware it didn't have front lift, would have expected that as standard, certainly an option ... kind of suggests the development team may be strangers to the mid-engined low slung sports car market ... my 11 yr daughter would have known to include this!

Limited run specials with inclusive spec lists would be a good start ... turn the power up like they did on the MP4 and invite owners back for the upgrade ...
 
If they're that clueless this car is doomed. They needed to make it look like a Ferrari or McLaren, not a GTR or Mustang. The styling doomed what is otherwise a great car from day 1. Adding a nose lifter or different paint colors to an ugly car won't help it sell.

This is where I disagree. I think the car is gorgeous and prettier than any McLaren (and I've owned a few). The billionaire doors are nice though, but don't expect Acura to go that far. IMO, you can charge price of admission on looks alone. Where the gamble did not pay off was assuming people would pay 200k for a 'mini-918' thay weighs 3800# and has only 570hp. They will hit the mark at 3400# and 650hp, or price it lower as is..
 
We've had a few R8's here and a few things to comment about the facelifted 2017+ R8:

- They have the Lamborghini heritage behind them so even though it's an Audi, it's more Lambo DNA underneath

- The car has a V10 and serious performance power including winning the drag race a while back so that helps sales

- Interior of the R8 is far superior to the NSX

- At least here in the USA, the Audi race pedigree is much more known than Acura

- MSRP is lower for the base cars which attract a lot of sales

- Audi > Acura as viewed from a premium luxury brand

All of the above must play some part in the total sales volume.

All good points.

How costly could it be to make the NSX's interior as good as Audi's?

Regarding the race pedigree, Honda needs to start winning Formula 1 again. Maybe they should have started with that?

And I know you love the front end of the NSX, but the NSX is the upstart these days and as such has to be the class leader in styling. Is it?

Finally, I think the thing that Honda always did so well was to keep the practicality of their cars foremost - no matter the product. The NSX lacks door storage and other cubbies that the early Acuras were known for. My old 1990 Legend had a storage compartment in the door armrest. Very cool. Very convenient. These improvements should not be that expensive. THIS IS ABOUT COMMITMENT TO AUTOMOTIVE EXCELLENCE - NOTHING ELSE. Shut down the bean counters and let the engineers and designers take over.
 
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^Automotive styling with the modern car is always a gamble. Every design there are lovers and haters! Can't please everyone so the mfr. has to find their own way.

Each brand has something unique that is their trademark:

AMG = Exhaust Note

Audi R8 = V10 exhaust note and gated shifter in 1st gen

M3 = Chassis handling

Lamborghini = V12 / V10 power house motors

Ferrari = V8 / V12 exhaust note

McLaren = Cutting edge styling and tech combined with their scissor doors

Acura = ???? Reliability?
 
One thing most of those have that Acura does not, long heritage. AMG sort of. Audi just a tad bit more than Acura.

Honda has as much racing heritage as any them. I have a beautiful painting of senna’s 1991 winning car in my office. That was Honda powered. The fact they cannot even finish races now is a problem. Honda has as much right as any of them to be in this arena. They missed the mark for their price and bet on expensive technology very few people ended up seeing value in. I have ownership and practical experience in nearly every car mentioned in this thread and the NSX holds its own well. They could stop overthinking things and easily fix the few shortcomings. I get the “everyday” supercar thing...they are all basically doing that now. The last really difficult time I had in a supercar was backing up a mucheliago in a tight space in the rain lol. Aventadors are still a bit tough, but most are easy now. Honda could lose a little practicality, this engine sounds fabulous with the right exhaust...take a few unpractical risks and make a more fun car. Most people who afford these have other rainy day cars and more than likely, 5 or 10 of them lol
 
We've had a few R8's here and a few things to comment about the facelifted 2017+ R8:

- They have the Lamborghini heritage behind them so even though it's an Audi, it's more Lambo DNA underneath

- The car has a V10 and serious performance power including winning the drag race a while back so that helps sales

- Interior of the R8 is far superior to the NSX

- At least here in the USA, the Audi race pedigree is much more known than Acura

- MSRP is lower for the base cars which attract a lot of sales

- Audi > Acura as viewed from a premium luxury brand


All of the above must play some part in the total sales volume. I think if Audi kept the manual tranny option there would have been an even larger sales number and we personally know at least 6 people who would not have bought a Huracan and stayed with Audi if they kept their gated shifter!

.....agree 100%
 
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^Automotive styling with the modern car is always a gamble. Every design there are lovers and haters! Can't please everyone so the mfr. has to find their own way.

Each brand has something unique that is their trademark:

AMG = Exhaust Note

Audi R8 = V10 exhaust note and gated shifter in 1st gen

M3 = Chassis handling

Lamborghini = V12 / V10 power house motors

Ferrari = V8 / V12 exhaust note

McLaren = Cutting edge styling and tech combined with their scissor doors

Acura = ???? Reliability?

yep
even Maserati GT has that fantastic exhaust note
 
Honda has as much racing heritage as any them. I have a beautiful painting of senna’s 1991 winning car in my office. That was Honda powered. The fact they cannot even finish races now is a problem. Honda has as much right as any of them to be in this arena. They missed the mark for their price and bet on expensive technology very few people ended up seeing value in. I have ownership and practical experience in nearly every car mentioned in this thread and the NSX holds its own well. They could stop overthinking things and easily fix the few shortcomings. I get the “everyday” supercar thing...they are all basically doing that now. The last really difficult time I had in a supercar was backing up a mucheliago in a tight space in the rain lol. Aventadors are still a bit tough, but most are easy now. Honda could lose a little practicality, this engine sounds fabulous with the right exhaust...take a few unpractical risks and make a more fun car. Most people who afford these have other rainy day cars and more than likely, 5 or 10 of them lol

But the average consumer doesn't buy for racing heritage. I'm a car guy, but have little interest in racing.

What I was getting at was, Ferrari, Lamborghini, Porsche, and BMW have a long history of building bad ass street cars.

Though AMG had the Hammer back in the 80s, AMG isn't recognized as building great cars like the 4 aforementioned brands.

McLaren is an outlier, however, they built the most bad ass street car of them all. They, like Acura, took a long hiatus between models. BUT the key difference is, they went back to building freakishly capable street cars. Fast sells. Billionaire doors, visible carbon fiber, and miles of alcantara dont hurt either.
 
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