Yeah agreed but it makes sense on the level that this could be a GT-R fighter and the NSX would be a LF-A fighter. Honda is certainly capable but I don't understand why you say they would lose money
It would certainly sell and give them something until the NSX replacement comes out. I'm just not sure what engine is in it.
Well it depends how many they build. They would have to build quite a few to offset the lower price, thus turning in a smaller profit, but larger quantity. Cost of production for one of these must be insanely high. Automatically you can guess that it's at least 40k in production.
5.5 V10 WITH cylinder deactivation
R-SHAWD (rear-wheel super handling all wheel drive)
Navi + tech goodies
Those alone are enough to throw it straight into a high price market. Then there's the assembly costs and whatnot. To put this at 60 - 70k could very well cause them to lose a lot of money, or break even. I would not be surprised if Honda took this route and breaks even for the first year and then has enough demand to add on to it. Because at 70 thousand, this will compete with the GTR, and many people will jump on it as something that eclipses a GTR, Corvette AND has the luxury of a 911 will surely want one.
And for those who want to drive it everyday, the cylinder deactivation, if working properly, they can get this to 20 - 26mpg set up, this automatically helps the car even more. Hell if they can break 30mpg SOMEHOW, i would not be surprised at how fast this would sell.
But in the end, to price it that low as the GTR, i don't believe it can be done. Especially since this is a brand new engine.
Then your question might be how Nissan is doing it...and my guess is that they counted on the MSRP hike up to buy them to make all their money and brought the V-spec right after to hike it up even more, then discontinue it when it starts to slow down, so they don't lose any money.
That or Nissan products are cheap. One or the other.
BUT:
What if this is the type S version of the car? Has that been taken into account then? To keep it at an MSRP it would need a V8 as it's main base, and then add power for the V10? So a V8 Coupe would be the normal, and the V10 would be the Type S model...and say the actual NSX when it arrives, if it arrives, would have the V10 standard and already very light compared to, thus being faster already.
Could that be what they're doing? So we won't see this car, until it comes out after the NSX, and what we'll get is a watered down V8? Really...isn't that the only way to do it, as to not hurt the cost or pricing of things?