my opinion is it looks wow...and exotic....but to overcome the brand hurdle it needs more juice..the nsx name alone is not doing it.Now if you really learn about the car it has some unique production methods, and has the hybrid tech..It also is a car you could hop in and drive cross country...and get serviced in every metro area....just sayin....
Doc, You normally have quite insightful comments; however, I think you may off on a few elements. I'm afraid the vast majority of the people that buy these cars could care less of how its made. They don't care how much Green pixie dust is used in the production of the car. Certainly, the hybrid tech isn't drawing people either (from what I see it alienates many).
Also, the concept of reliability is not as significant an issue as before. I've literally hopped in my Ferrari and driven 1000 miles in one without issue (other than distracted drivers with their camera phones nearly running me off the road). I would completely agree that the pre-Ferrari 360's were nightmarish in maintenance (engine out), but since the 360's the Ferraris are "relatively" sane to maintain. I don't have a Lambo, Audi or Porsche but can't imagine that their modern versions are maintenance hogs or reliability nightmares.
The concept of having the new NSX maintained anywhere seems to be a fallacy. Recall that Acura dealerships needed to have specific equipment and training to service NSX's, so no Honda dealership in Muskogee, OK can service car. Additionally, I believe there are only a handful of truly talented, caring, capable people suited to service the new NSX. Heck, the V1 NSX uses now common place Honda technology yet many of us here on the forums only seek out the talented few to touch our cars. The rarity of the new NSX adds to the issue for there are a lot of NSX techs that have very limited experience doing anything on the new V2 NSX. There is an added level of bizarre complexity to the new NSX that I don't think many are grasping. For example, the multitude of engine oil drain points baffles me and will certainly result in future problems. The dry-sump Ferrari's have two drain points not nearly a half dozen like the V2 NSX! As the limited number of V2 NSX's start gaining mileage, I fear many will see that the complexity added to the vehicle to meet the self-imposed Green mandate will result in a litany of costly issues further degrading the desirability of the car for future owners. Finally, I do applaud Acura for having these driving events. I really want to like the car, but there are far too many issues that steer me away from the car.
Personally, I think the car overall looks nice, but not anywhere near as intoxicating as the original V1 NSX. As owners here describe that you must experience the car to appreciate it. I had the great fortune of driving a new NSX with near open freedom. I drove it hard, soft and everywhere in between. Yeah, its pretty fast, low slung, but overall was not a compelling vehicle for me. This was exacerbated further afterwards when I got in my Ferrari and decided that the new NSX wasn't that great. Sure a lot of engineering effort was invested in the car, but for what? To say they have a hybrid. Great. Now give us what we want! I believe many others feel the same for they have had a number of these driving events and if they were truly successful the number of cars sold should be significantly greater. In fact, I see posts where people go the events, state the car is fast, handles decently,etc but few are stating they are opening their wallets and placing an order. Rather the best we see is, "I'll wait till lease returns come back", "I'll wait a few more years to see what improvements they make" or any other various excuse.
The problem at hand is not marketing but one of product direction. Acura has the engineering talent to fix the matter, we'll see if they can overcome their leader's blinding arrogance to deliver what we're wanting.