I think you need to take a longer look at the website.
First off the minimum order is $41408.
Second, the basic kit that costs around $28k doesn't come with nearly everything you need to assemble a complete car.
Additionally you will need to purchase:
Roll bar, side mirrors, headlights, taillights, brake lights, side repeaters & turn signals, license plate lights, relays & fuses, light switches, wipers (if needed), battery, battery cables, accelerator pedal cable & kit, clutch assembly, clutch kit, seat shells, seats, seat runners, seatbelts, instruments (speedo, etc), speedo sensor, other misc sensors, horn, wheels, tires, steering wheel, gear knob, transaxle, transaxle to engine adapter, exhaust, body grills assuming you don't want gaping holes.. also the body doesn't come with all the holes cut for the lights, etc which is an additional charge.
All of that adds up to another $20,000 (many of those parts are required for purchase, but all parts needed are not required). If you want an engine, you're looking at another $7,000 from the Ultima recommended US supplier.
Basically you need to spend that $41408, then get a $3,000 transaxel, $800 adapter, $7000 engine, $800 clutch, $2000 worth of tires, $1000 in instruments, and other random parts before you will even have a car.