I would guess the few people who are in the market to buy a BRAND new sports car are looking at cars that are in fact BRAND new... The new NSX afterall is a derivative of the same one offered in 1991... so unless they really know how awesome NSXs are, they are definitely gonna be turned off by the age of the design. What they should have at the NSX booth is NSXs running track laps next to other exotic sports cars to remind everyone the NSX's true potential. 99.9% of the consumers just don't understand what it means to drive a fun raw sports car, so its not really a priority to them.
HP numbers, appearance, and luxury seems to be what most Americans are interested in.
HP numbers, appearance, and luxury seems to be what most Americans are interested in.