Rogue-
There is a market for this concept, but as I understand you come from the Accord/Prelude import drag racing world, there are a few NSX-specific factors you should understand before spending too much time or money on this project. First and foremost is the NSX is NOT a drag racing car. A new clutch job will run an NSX owner about $4,000, so multiple hard launches at the strip are not a favorite pastime of people who drive this car. Instead, the NSX is a car specifically designed to dominate on a road course where handling, braking and acceleration are all equally important- all while maintaining a reliable, comfortable to drive manner. In fact, most owners do not even track their cars, so your market really falls into the large group of NSX owners who do not race their cars, but feel its development has been left behind by Honda and would like more competitive performance.
Second is what NSX owners want from their car. In 1990, Honda actively poached customers of the Ferrari 348 to buy the NSX instead. Driving a 348 and then driving a NSX was an eye-opening experience. It was much more comfortable, it stopped better, the engine was smooth and exotic, and it was put together so much better. The NSX delivered the same exotic performance of the high—revving Ferrari without the headaches or huge price tag. For this reason, Honda sold thousands of them in those first few years.
As time went by, Ferrari and Porsche improved their cars, but the NSX pretty much stayed the same. When Honda debuted the vastly-improved J-series V6 engine in the late 90’s, the NSX strangely kept the old C-series. Why? Probably cost, but in any event NSX owners felt left behind. So what do NSX owners want? Well, in 1990 they wanted a Ferrari 348 that worked and was comfortable. Today they want a F430 or 458. Since Honda dropped the ball, the aftermarket has stepped in to try and make that happen, but has been limited to trying to make the C-series better, which brings us to item 3- your competition.
Comptech was the first to step in to keep the NSX comparable to other cars with their IEM engine package. But, even after changing cams, extrude honing the intake manifold, and other internal mods, they only managed about 270 whp. They gave up on that idea and moved to a screw-type supercharger kit that has since become the most popular way to get the NSX to compete. The supercharger adds about 60 whp to a stock engine and has been described by many as the perfect power level for a relatively stock NSX. Problem is, the C-series is not a really good platform for forced induction. It is a high-compression, open deck design. This makes sense, since the C30A was designed from the outset to be a free-revving, high RPM exotic powerplant comparable to those Ferrari uses. As engine management solutions matured in the 2000’s, several folks came out with turbocharger kits for the NSX that can deliver up to 900 whp, but these are very expensive and require rebuilding the engine. In addition, while delivering mega power, many owners (myself included) feel forced induction “ruins” the free-revving NA feel of the NSX and most owners do not opt for it for this reason.
Thus, the competition generally looks like this:
Basic 3.0 liter “all motor” build = $10,000 | 40 whp
CT Engineering Supercharger = $10,000 | 60 whp
SOS “C35A” 3.5 liter stroker with ITB = $20,000 | 80 whp
SOS/Angus/Lovefab Turbo Kits = $20,000+ | 100 to 500+ whp
The J-series is alluring to NSX owners because it represents the most modern Honda engine technology that is missing in the NSX. If you can deliver a J-series kit that (1) is plug-and play; (2) reliably runs to the factory limit of 8300 RPM; (3) produces more torque across the curve; (4) delivers at least 60 whp more than stock; and (5) costs less than $10,000, then I think you will have a winner on your hands. The turbo/boost route may give you bigger numbers, but your market will be limited in the NSX world. You should be aiming for the “on the fence” supercharger customers who want their NSX to drive like a new 911 or F430, but are concerned with boosting their stock engines, not the “Krazy Kustom” drag racers who just want a youtube video of their monster NSX destroying other cars at the strip.
I like my C30A and how my NSX drives, so I guess I am happy with Ferrari 348 level performance. But, for those owners who want a little bit more in a modern factory powerplant solution, I think you can help them- there are more than a few.