sigh....
Honda could have matched and beat this car at a lower price point. HSC fantasies aside, the V10 prototype would have been a great competitor. Honda could have sustained a limited production at 10-20 units per month. Like F1, the decision to cancel this car seems like a case of overreaction to the market and poor long-term business judgment. They say bailing on F1 cost Honda ~ 200 mil in publicity. I wonder what the costs of this decision will end up being in terms of credibility and brand identity?
With the LF-A, Toyota/Lexus has cemented its position as a global auto leader and the top Japanese brand. Honda's recent ill-timed corporate decisions lead me to believe that the company has abandoned any hope of capturing the #1 spot from their rival. The sporting spirit that Mr. Honda incorporated into all of his cars from the Civic to the NSX is gone. It has been replaced by a bland, "safe", design-by-committee range of vehicles that while good are not great. Their focus on green technology at all costs and complete retreat from sporting focus will end up as a costly strategic mistake, which only further allows Toyota to distance themselves ahead. The cool thing about Hondas used to be that they were fuel efficient, but still fun to drive. Now they are just fuel efficient.
The LF-A rules. I would buy one if I had $350,000 to burn. I predict Toyota will sell them all. And Honda, which has a near-production model sitting on the shelf, will sit there and watch Toyota get all the kudos, recognition and praise.