The Local acura dealership said that ford is on crack if they think 700$ would fix that much damage
On crack? They really said that? That alone would make me feel uncomfortable with such a unprofessional comment.
You inspect the car, form your repair strategy, clearly define it on paper and go over it so the customer understands your proposition.
If it is just the quarter panel and no dents just deep scratches $700.00 sounds more in the ballpark than $2,000.00.
Here's basically what looks like needs to be done.
3.5 hrs panel repair.
2.5 hrs to R&I side marker,(1) tail amp, liner,scoop and loosen/drop bumper
3.5 base clear (looks like black paint. right?)
1hr to de-nib and polish.
$125.00 materials
.5 clean up
sales tax.
From there it depends on your local prevailing collision shop labor rate which is often close to half of the dealer mechanic repair rate.
@ $50.00 per hour $675.00 before tax
@ $55.00 per hour $730. before tax
I am assuming it is only one panel, black and no creases. Just really deep scratches.
If this is so, it could be 1-3 hours variance, tops, in addition to what I presented here.
I never understood demeaning or even mentioning competition when bidding for a repair job. If the customer presets a competitors estimate and want you to explain the differences, you can do so without the nasty comments.
The crack comment is very poor.