While I do think the NSX is overrpriced at $90K, I also think that if the NSX had a Ferrari badge on it and sold today for $90K everyone would be saying it was the bargain of the century...including the automotive press.
Here's the problem as I see it.
In 1991 Honda built a car that really did compete with Ferrari on all levels.
It longer does compete with Ferrari and (here's the important part)....when it came to that intangible mystique "brand" thing, Honda-Acura never DID compete with Ferrari. On all other levels, from quality to engineering the NSX was much better than the Ferrari of 1991 but let's be real, Honda-Acura never really was able to change the issue of perception.
And this is still the problem and challenge facing Honda-Acura today. I believe this is why Honda only sells a few hundred NSXs per year.
Let's look at it another way. The Honda Accord is probably on the same level as a standard 3 series BMW in many ways, but no one's (including Honda) is foolish enough to pit the Accord against the 323.
Here's what I think Honda should do regarding the NSX....
Honda should not try to actually compete against Ferrari directly. They need to find a way to build the NSX in higher numbers and at a lower price. I'm not talking Vette pricing, but somewhere between the price of a Vette and the current NSX is a happy medium. Maybe they need to offer two models. An out-and-out performance model and a vanilla model that would give them the production numbers and economies of scale.
The NSX is a beautiful and practical exotic that MANY people would LOVE to own. Honda could steal customers from the Vette, Boxster, 911, BMW and many other cars as well. But I think no matter what they do they're not really going to steal a significant number of customers away from Ferrari - even if Honda made a better car, because those customers are buying the Ferrari name and that's not going to change.
While we all wish for a balls-out next-gen NSX, I think it would be much more practical for us to wish for the following...
NSX-S (Std) - Redesigned, updated perhaps a bit lighter NSX. Same basic proportions as today's car. 3.5L i-VTEC engine derived from the current models. 300-325 HP should be quite doable. Priced no more than $60K.
NSX-R (Performance) - Same basic body structure but upgraded huge brakes, maybe a larger engine (3.7-3.8L) with performance parts and should come with turbo or supercharger from the factory - 425HP, bigger wheels-tires, in some ways like the NSX-R of today. Pricing no more than $80K.
Models like this, I believe would allow Honda to sell 2000-5000 units a year, which would make the NSX a profitable venture. It would still keep the NSX exclusive and not as commonplace as the Vette, but it would certainly help the NSX community, not to mention help the 3rd party performance aftermarket.
My 4 cents.
-Jim
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1992 NSX Red/Blk 5 spd #0330
1991 NSX Blk/Blk Auto #3070 (Sold)
1974 Vette 454 4 spd Wht/Blk
http://homepage.mac.com/jimanders/PhotoAlbum1.html
[This message has been edited by Jimbo (edited 17 August 2002).]