So true! Not only they wouldn't sell as good but they couldn't ask as much as Ferrari and Lamborghini.
Corollary: Even at discount price they wouldn't sell as good !!!
Concerning Honda, I beg to differ just a bit, because this company, like Porsche, has a very respectable competition pedigree.
The first generation NSX sales went down only because Honda failed to stay on par with its direct competition regarding the engine power output. Only 20 hp increase in 15 years of production was ridiculous. No matter what a 6 speed transmission with closer gear ratios, a drive by wire throttle, an improved Cx, etc. might have added ...
Ferrari came with the F355 @ 375 hp in the mid nineties; Honda should have followed.
Ferrari came with the 360 Modena @ 400 hp in the late nineties until 2005: Honda should have still followed ...
The first generation NSX was a true icon and Honda failed to honor its development and thus its legacy ...
Add the fact that they declined Mc Laren offer to power its F1 road car ( a deadly and unforgivable mistake IMVHO ... ) and did not work hard enough and seriously to win the Le Mans 1994 Édition ...
Honda is 100% responsible of its failure with the NSX and the lack of respect it generated over the years despite the fact that they started with an absolute winner in their hands ... ( IOW the nuts, if we elect to use some poker expressions ... )
IMO, the second generation NSX will be successful at its actual intended price if and only if it delivers 90% the performance of the new generation of hypercars: Mc Laren P1, Porsche 918 and Ferrari La! La! La! Ferrari !!! And, of course, crush the Ferrari 488 and the new Mc Laren ...
BUT
to start with, the new NSX is not as nice as was the first genenration NSX and thus will not be remembered as one of the nicest exotic car produced ...
To quote somebody who was looking at a '91 red black NSX rolling side by side of a yellow Diablo 6.0 on the highway: ''The NSX ass is much nicer than the Diablo's one!''
It only leaves the pure performance department to shine and stand out ...
Define 90%. Also the 918 is actually not in the same league as the P1 and LaFerrari if top speed/peak hp is the true determining factor. That would essentially mean, the NSX has to have ~800 hp according to the 90% performance target you state at $150K versus million dollar hypercars. Now, if you meant 0-60 or even 0-100 mph, then that may be more realistic in achieving as the GTR already has that covered pretty much.