Why so many new NSXs for sale?

[JD Cross]

Yeah yeah. Greedy stealerships. Sure. That's all I ever hear about this subject.

Maybe American Honda should have not extorted every dealer to buy an absurd amount of tools and equipment to be able to sell and service the car. I won't say the exact number just in case dealer cost isn't exactly public knowledge yet, but selling a NSX at sticker price, given the extremely limited amount to go around...means we won't get to a point where we break even for many years to come with this car. Can you really blame us for not trying to recoup the costs before the next iteration comes out and they make us buy a whole new bunch of tools?

They required every dealer to have a comprehensive set of special tools to be able to remove and replace every single component on the vehicle. Yet if the NSX is in any kind of a major collision they pretty much said, it has to go back to the factory where they have to handle the frame assessment and repairs. American Honda has several very limited use special tools for other carlines that can be lent out to a dealer on a case by case basis...perhaps they should have done that with things like the fixtures required to remove the engine on the NSX instead of forcing all the dealers to outright buy them.

Also. American Honda sold the dealers a bill of goods in the way of how much demand to expect. They had us all believe that the hype they were going to generate was going to have lines around the block of people with much more money than patience willing to outbid each other to get this world beating super exclusive hypercar. They all but told us to markup to our heart's content with what they were implying.

This is all BS.
The Canadian dealers had to make the same investment and are selling their allocations at MSRP.
In fact Canada has sold more NSX's per capita than the US dealers.

Honda US is not allowed to set the US retail sales price, only suggest it, hence MSRP.
US trade law prohibits retail price maintenance
The US dealers trying to make some extra margin on early cars has cratered the whole Honda marketing plan.

And trying to blame Honda for a "bill of goods" on demand is sour grapes.
Each dealership knew what they were getting into.

Most US dealers got first allocations, chose not to sell the early allocations on to end users, and instead loaded them with options and priced them out of the market.
That effectively stopped sales.
Now there's unsold highly optioned inventory.
Honda US sat back and watched this happen while continuing to ship unsold cars to dealers.
Retail customers who had placed deposits had to watch dealers get these spec cars while they had to wait.
This launch in my mind is the stuff that the Harvard Business School and the like will study one day.

The sad thing is Jon Ikeda, who is responsible for Acura marketing, seems unable to make the hard decisions to sort this out.

 

[The King]

I have to agree with everything JD has stated. Selling the new NSX was not a requirement for Acura dealers, as they could have not drank the kool-aid, and opted out. There are few guarantees in business. Dealers should have looked at the required investment and made a logical financial decision based on how many of these high end cars their store would actually sell. Having an inflated ego and the desire to have one for a demo is probably not best reasons to take the plunge. Dealer Principals with smaller stores outside big cities would have been better off picking one up from one of their larger dealer buddies. Dealers should not expect end customers to pay huge markups because of their poor business decisions.

I was in the car business for more than two decades and never asked over MSRP once. We also didn't load up hot selling lower production vehicles with over priced accessories either. I hope Honda gives their head a shake and gets this worked out. The new NSX deserves better than this.

 

[powdbyrice]

Yeah yeah. Greedy stealerships. Sure. That's all I ever hear about this subject.



Maybe American Honda should have not extorted every dealer to buy an absurd amount of tools and equipment to be able to sell and service the car. I won't say the exact number just in case dealer cost isn't exactly public knowledge yet, but selling a NSX at sticker price, given the extremely limited amount to go around...means we won't get to a point where we break even for many years to come with this car. Can you really blame us for not trying to recoup the costs before the next iteration comes out and they make us buy a whole new bunch of tools?

They required every dealer to have a comprehensive set of special tools to be able to remove and replace every single component on the vehicle. Yet if the NSX is in any kind of a major collision they pretty much said, it has to go back to the factory where they have to handle the frame assessment and repairs. American Honda has several very limited use special tools for other carlines that can be lent out to a dealer on a case by case basis...perhaps they should have done that with things like the fixtures required to remove the engine on the NSX instead of forcing all the dealers to outright buy them.

Also. American Honda sold the dealers a bill of goods in the way of how much demand to expect. They had us all believe that the hype they were going to generate was going to have lines around the block of people with much more money than patience willing to outbid each other to get this world beating super exclusive hypercar. They all but told us to markup to our heart's content with what they were implying.

best example, $10k nsx display case that barely functions.

 

[MasterNSXTech]

best example, $10k nsx display case that barely functions.

It cost more than that but yeah that is a shining example of the extortion that was involved. Did we all really need that cabinet to hold color/leather tiles and oh...that merchandise! Another extortion. We have to carry merchandise! I dunno about you, but I imagine those $400 "NSX" sunglasses (which look like they're $19.99 truck stop fare), will see maybe one or two actual paying customers for the whole country. Same. Goes for the $600 golf bag that ironically won't even fit in the damn car.

 

[MasterNSXTech]

This is all BS.


And trying to blame Honda for a "bill of goods" on demand is sour grapes.
Each dealership knew what they were getting into.

BS is it? I don't know how much more I need to say. Would you call it truth if I were to post up the P&L sheet for the store? I don't know if Canadian dealers were required to make the same investments. And if they were, I don't see them getting out of the red for a long long time.

And of course it's sour grapes. It'd have been one thing if they talked it all up and it was a flop. Wouldn't be the first time in the car business a manufacturer promised better times with an all new model and delivered mediocrity. Look up the national inventory of the Acura RLX. Or how about the ILX? They said that it was expected to sell about 60k units a year and harkened back to the days of the Integra as the "gateway" Acura. Nope. Car has sold a fraction of expectations. But that's all fine. Those new models had the usual handful of special tools that are required and they billed dealers for them. Maybe a couple thousand. But now here comes the NSX. All the usual pre introduction hype of course. But I'm not kidding, more than a couple senior managers from American Honda all pretty much said the same thing when it came to the substantial investment. Paraphrasing here, but it went something along the lines of "yes we know it's a big investment, but you guys will be able to recover that in less than a year with the markup you'll be able to get." But yeah, you're right. I suppose we knew what we were getting into and we didn't have to get on board. We were on the fence about it but pulled the trigger because we justified the bulk of the cost ($50k alignment machine and another almost $30k for tire machines) would be absorbed by using it on every vehicle that came through the shop, and not just for the once in a blue moon unicorn.

 

[Bricks and Bio]

Master, was the NSX used in any way as a carrot toward getting allocations of the the better future cars (like the expected RWD platform sedan)?

I am glad you mentioned that Honda intimated the mark up thing. I have been guessing that there were some major pow wows about that when the car was introduced to the dealers.

I went into the local Ferrari/McLaren store near work last week.

The nice salesman ask how I like the NSX. Amongst the questions he asked where and how I was able to get one. He was kind of surprised that any of the dealers would sell at list. The cheapest McLaren, the 570S would be about $30K higher at list than my NSX with similar options.

 

[Tom239]

We were on the fence about it but pulled the trigger because we justified the bulk of the cost ($50k alignment machine and another almost $30k for tire machines) would be absorbed by using it on every vehicle that came through the shop, and not just for the once in a blue moon unicorn.

Can you say what (if anything) about the NC1 requires a new alignment machine? It's 2016, and most dealers have already gotten decent alignment racks, no? Last time I had my NA1 aligned I took it to a Honda dealer (I live far from any Acura dealer or specialist independent shop).

 

[JD Cross]

BS is it? I don't know how much more I need to say. Would you call it truth if I were to post up the P&L sheet for the store? I don't know if Canadian dealers were required to make the same investments. And if they were, I don't see them getting out of the red for a long long time.

And of course it's sour grapes. It'd have been one thing if they talked it all up and it was a flop. Wouldn't be the first time in the car business a manufacturer promised better times with an all new model and delivered mediocrity. Look up the national inventory of the Acura RLX. Or how about the ILX? They said that it was expected to sell about 60k units a year and harkened back to the days of the Integra as the "gateway" Acura. Nope. Car has sold a fraction of expectations. But that's all fine. Those new models had the usual handful of special tools that are required and they billed dealers for them. Maybe a couple thousand. But now here comes the NSX. All the usual pre introduction hype of course. But I'm not kidding, more than a couple senior managers from American Honda all pretty much said the same thing when it came to the substantial investment. Paraphrasing here, but it went something along the lines of "yes we know it's a big investment, but you guys will be able to recover that in less than a year with the markup you'll be able to get." But yeah, you're right. I suppose we knew what we were getting into and we didn't have to get on board. We were on the fence about it but pulled the trigger because we justified the bulk of the cost ($50k alignment machine and another almost $30k for tire machines) would be absorbed by using it on every vehicle that came through the shop, and not just for the once in a blue moon unicorn.

My dealership GM told me in 2013 about the significant investment they had to make to be an NSX dealer.
He also told me they only expected two or three cars for MY2017 so there was going to be a slow payback.
His perspective was to move into a $200K market segment you had to be able to service the vehicles as well as the competitors.

The dealership has the view that Acura is trying to move upmarket and the NSX is the first step.
Other special vehicles are expected to follow.
He believes the value of an Acura franchise will increase significantly with new models and the special equipment cost was a small price to pay.

All dealerships knew years before the NSX was launched that it was a low volume halo car and the payback would be low.
They didn't have to opt-in.
If the Honda US reps encouraged dealerships to add market adjustments to recover special equipment costs they weren't doing Honda or the dealers a service.

The NSX after all is a new car with no history of performance or maintenance etc.
The magazine articles haven't been the greatest
To attempt to get market adjustments on a new vehicle like that is bad judgement.

The key for a successful product launch in the NSX market segment is a strong order file and a waitlist.
Honda US and most dealers have done the opposite.
The NSX is being cheapened and those same dealers will be discounting unsold inventory.
Not only will they not get their market adjustments, they'll lose the standard margin they normally would get.

 

[powdbyrice]

It cost more than that but yeah that is a shining example of the extortion that was involved. Did we all really need that cabinet to hold color/leather tiles and oh...that merchandise! Another extortion. We have to carry merchandise! I dunno about you, but I imagine those $400 "NSX" sunglasses (which look like they're $19.99 truck stop fare), will see maybe one or two actual paying customers for the whole country. Same. Goes for the $600 golf bag that ironically won't even fit in the damn car.

ok, 20k. LOL.

yeah, the merch part sucks. like random customers are going to purchase $200 golf windbreakers that say nsx on them. smh.

 

[MasterNSXTech]

Master, was the NSX used in any way as a carrot toward getting allocations of the the better future cars (like the expected RWD platform sedan)?

Nope. Not in the slightest bit

Can you say what (if anything) about the NC1 requires a new alignment machine? It's 2016, and most dealers have already gotten decent alignment racks, no? Last time I had my NA1 aligned I took it to a Honda dealer (I live far from any Acura dealer or specialist independent shop).

I did already have a pretty decent alignment machine too. But Honda specified only two specific setups, both of which are very very new, so the odds that a dealer already had one was a slim chance. Setting a car up is a little easier, but it doesn't align a car any more precise than a skilled technician can do with a ten year old machine or even a twenty year old one. The new machine is a bit more idiot proof, but it's not like a kid fresh out of trade school is going to be the one aligning a NSX...new or old. The new racks offer ramp extenders to help deal with the NSX's extremely shallow approach angle. But dealers have already been doing things to rack up the old NSX just fine.

 

[MasterNSXTech]

My dealership GM told me in 2013 about the significant investment they had to make to be an NSX dealer.
He also told me they only expected two or three cars for MY2017 so there was going to be a slow payback.
His perspective was to move into a $200K market segment you had to be able to service the vehicles as well as the competitors.

The dealership has the view that Acura is trying to move upmarket and the NSX is the first step.
Other special vehicles are expected to follow.
He believes the value of an Acura franchise will increase significantly with new models and the special equipment cost was a small price to pay.

All dealerships knew years before the NSX was launched that it was a low volume halo car and the payback would be low.
They didn't have to opt-in.
If the Honda US reps encouraged dealerships to add market adjustments to recover special equipment costs they weren't doing Honda or the dealers a service.

The NSX after all is a new car with no history of performance or maintenance etc.
The magazine articles haven't been the greatest
To attempt to get market adjustments on a new vehicle like that is bad judgement.

The key for a successful product launch in the NSX market segment is a strong order file and a waitlist.
Honda US and most dealers have done the opposite.
The NSX is being cheapened and those same dealers will be discounting unsold inventory.
Not only will they not get their market adjustments, they'll lose the standard margin they normally would get.

Acura as a brand has always been trying to move upmarket past just the "premium" level and truly become a luxury brand like Audi or M-B. The RLX was another failed attempt. It is a nice car, don't get me wrong. But for the money, people are just going to get the gold standard and get an E-class.

And I did have a huge wait list for the car. Which is another reason that prompted us to make the investment.

ok, 20k. LOL.

yeah, the merch part sucks. like random customers are going to purchase $200 golf windbreakers that say nsx on them. smh.

Someone at Honda was convinced that since Ferrari is able to sell so much branded merchandise, there'd be a market for it. They thought wrong. So glad they pulled the watch off the "collection" website. As if a customer who's probably wearing. $10k Paneri or Rolex is going to toss that aside to wear that stupid thing just because it says NSX on it. We'll sell a t shirt or two and made a coffee mug...to our own people. But the only way I see that stuff in a customer's hands is if it's given to them as a gift for their patronage.

 

[Bricks and Bio]

Master,

Can you also comment on why Honda has been so stubborn regarding not including a RWD platform for at least their sedans?

i am one of those FWD is not a luxury car folks (and yes I know About Audi's longitudinal FWD, but they can offer a regular AWD car)

 

[G.Irish]

Acura as a brand has always been trying to move upmarket past just the "premium" level and truly become a luxury brand like Audi or M-B. The RLX was another failed attempt. It is a nice car, don't get me wrong. But for the money, people are just going to get the gold standard and get an E-class.

Acura keeps saying they want to move upmarket, but when it comes to actually making the investment in product to move upmarket they never do it. There's this consistent refusal to see and understand the luxury market for what it is and as a result they build products that fail to meet expectations or fail outright [RLX].

There are people at Acura that understand what is needed and keep fighting for it, only to run into the immovable object that is Honda of Japan. So Acura does yet another go round with a gimped-from-the-start fwd luxury sedan powered by a 20 year old J-series.

Honda's main problem is that their philosophy has always been to do more with less. They don't want to develop a separate RWD platform when they can reuse the Honda platforms and save a ton of money in design and manufacturing costs. But in the luxury market, that just doesn't cut it. You have to do more with more. I think Acura could get away with only having FWD and AWD cars like Audi does, but they'd have to have the powertrains, features, and styling to match. Right now they're behind on several of those fronts, which is why Acura sedan sales are struggling.

 

[Hothonda]

Have owned many new MDX's...reliable appliances.

Remember the Acura ZDX? We all know how well that went.......same designer also did the NSX.

Acura said the ZDX "blurs the distinction between coupe, sedan and sport utility vehicle." Introduced in April 2009 as a 2010 model,
the ZDX was discontinued after the 2013 model year due to poor sales.

BMW X6 somehow weathers the storm though....

 

[u00mem91]

I realize there are some hurt feelings about orders delayed by dealer markup units and dealer investment forced by Honda corporate, but it seems like those are really minor issues in the big picture.

Honda is now building at a rate of 8/day. How many NSX-qualified Acura dealers are there in the country? I don't see how this can continue more than a few months at the current sales rate. Forget MSRP...it seems like we will see heavy discounting any day.

 

[Tom239]

The dealership has the view that Acura is trying to move upmarket and the NSX is the first step.

Acura has some issues to attend to. I haven't seen a new NSX in the flesh yet, but reviews have criticized some interior details, e.g. cheap feeling paddle shift controls and an infotainment system that isn't up to high-end car standards. They need to offer cars where the whole package is consistent with the details they got right (e.g., the paint on the new NSX is quite fine).

And it would help if Acura dealers behaved like high-end dealers. From reports here on Prime, some dealers know how to do that but not all.

I wish Acura the best with this, I really do. I just hope they understand that to go upmarket, you have to deliver the goods.

 

[MasterNSXTech]

Master,

Can you also comment on why Honda has been so stubborn regarding not including a RWD platform for at least their sedans?

i am one of those FWD is not a luxury car folks (and yes I know About Audi's longitudinal FWD, but they can offer a regular AWD car)

I am also not one of those folks either. Honda was on the right track 25 years ago when they made the Legend with the longitudinal mounted engine and transmission, but they never sent a driveshaft back to the rear wheels. So they settled into a market demographic that competed against Cadillac and Buick. But even Cadillac has since seen that to really go after more than really old people, you need a car that's luxurious and actually drives well. Those massive FWD Devilles of 10+ years ago drove smooth for sure, but handled like garbage. And sure they had a 300hp V8, but it was far too much power to put down through the front wheels only. So cars like the CTS came out. And now Cadillac is pulling customers that have a bigger age range. Sure they still make a big FWD sedan, the XTS, for the well heeled blue hairs to hit the bingo game on Saturday night. But now they have a proper large RWD sedan also that maybe will take a bite out of BMW/M-B/Audi/Lexus market share. Acura's RLX is a nice car and it's got a lot of bells and whistles. Not as many as it could have. Other luxury cars have stuff like zillion way adjustable seats with massaging, soft close doors, massive panorama moonroofs, and oh...one of the most import things in the segment...enthusiast variants. In the E-Class, what are there...like 5 different engines available all the way up to something like 600hp. Nothing to be found with us. Sure there's the RLX hybrid with the fancy SH-AWD, and that actually drives pretty smartly. But hardly anyone knows about it, and that car is so rare it makes the NSX look like a mass market car.

So I don't know what the holdup is with them why they've never truly swung for the fence and made a proper RWD flagship sedan. When Lexus and Infiniti came up, they had one from day one. But with lackluster RLX sales numbers, I can see why there still gun shy to try one. Why spend the money to develop an all new RWD platform only to lose their ass on it.

 

[RSO 34]

Someone at Honda was convinced that since Ferrari is able to sell so much branded merchandise, there'd be a market for it. They thought wrong. So glad they pulled the watch off the "collection" website. As if a customer who's probably wearing. $10k Paneri or Rolex is going to toss that aside to wear that stupid thing just because it says NSX on it. We'll sell a t shirt or two and made a coffee mug...to our own people. But the only way I see that stuff in a customer's hands is if it's given to them as a gift for their patronage.

Actually the "collection" was a big hit with our NSXCA members at NSXPO 2015 (where it was introduced before a website existed) and again this year in Orlando. Now granted we are a small portion of the market albeit we are enthusiasts and although I doubt we will get crossover sales such as Ferrari does with non-Ferrari owners this collection was appreciated by our membership. Yes, the glasses won't get sold and neither will the golf bag but the shirts, hats, pens and especially the money clip were all hits.

As for that watch, I was shell shocked when I was approached before the banquet as to whether I wanted the first one. I have a large watch collection ranging from a $75 novelty watch up through my "daily driver of watches" for work, a Corum $20 gold coin watch, but couldn't believe when they quoted me $8500 for a watch when I couldn't even identity who made the movement. I was expecting more along the lines of $750 and I might have considered it since it was the first one made before being offered to the public but for a "no name" watch I couldn't believe the pricing. And the gentleman dealing with me simply said, "well you own the car, right, so what's the big deal about paying $8500 for the watch?" Not exactly a winning sales pitch.............

But I did buy several shirts and pens (which I give out to clients as well as "enthusiasts" such as the kids we sponsor at a camp for children with cancer). The market for the collection is quite small but is appreciated by our group. The problem I see is that dealers won't get the benefit of any sales since I get resupplied online as most people do these days.

 

[MasterNSXTech]

Have owned many new MDX's...reliable appliances.

Remember the Acura ZDX? We all know how well that went.......same designer also did the NSX.

Acura said the ZDX "blurs the distinction between coupe, sedan and sport utility vehicle." Introduced in April 2009 as a 2010 model,
the ZDX was discontinued after the 2013 model year due to poor sales.

BMW X6 somehow weathers the storm though....

ZDX...ugh. Yeah Michelle is 1 for 2 with her designs. It did nothing better than the MDX.

X6 and the GLC-class aren't huge sellers but they keep them around because they do one thing I just said in the last post that Acura doesn't do. The majority of X6s on the road I see are the M version or at least have the V8.

 

[MasterNSXTech]

Acura keeps saying they want to move upmarket, but when it comes to actually making the investment in product to move upmarket they never do it. There's this consistent refusal to see and understand the luxury market for what it is and as a result they build products that fail to meet expectations or fail outright [RLX].

There are people at Acura that understand what is needed and keep fighting for it, only to run into the immovable object that is Honda of Japan. So Acura does yet another go round with a gimped-from-the-start fwd luxury sedan powered by a 20 year old J-series.

Honda's main problem is that their philosophy has always been to do more with less. They don't want to develop a separate RWD platform when they can reuse the Honda platforms and save a ton of money in design and manufacturing costs. But in the luxury market, that just doesn't cut it. You have to do more with more. I think Acura could get away with only having FWD and AWD cars like Audi does, but they'd have to have the powertrains, features, and styling to match. Right now they're behind on several of those fronts, which is why Acura sedan sales are struggling.

Hopefully they will be giving us an adrenaline shot soon. It sucks that all of the Acura engines are basically just the same ones you can find in Honda counterparts with maybe 10-20 more horsepower.

You all don't really believe that the NSX's "bespoke" all new engine was just going to only be for the NSX do you? They'll detune it and start phasing it in the rest of the carlines soon enough. Maybe as early as next year. TLX Type-S anyone?

Actually the "collection" was a big hit with our NSXCA members at NSXPO 2015 (where it was introduced before a website existed) and again this year in Orlando. Now granted we are a small portion of the market albeit we are enthusiasts and although I doubt we will get crossover sales such as Ferrari does with non-Ferrari owners this collection was appreciated by our membership. Yes, the glasses won't get sold and neither will the golf bag but the shirts, hats, pens and especially the money clip were all hits.

As for that watch, I was shell shocked when I was approached before the banquet as to whether I wanted the first one. I have a large watch collection ranging from a $75 novelty watch up through my "daily driver of watches" for work, a Corum $20 gold coin watch, but couldn't believe when they quoted me $8500 for a watch when I couldn't even identity who made the movement. I was expecting more along the lines of $750 and I might have considered it since it was the first one made before being offered to the public but for a "no name" watch I couldn't believe the pricing. And the gentleman dealing with me simply said, "well you own the car, right, so what's the big deal about paying $8500 for the watch?" Not exactly a winning sales pitch.............

But I did buy several shirts and pens (which I give out to clients as well as "enthusiasts" such as the kids we sponsor at a camp for children with cancer). The market for the collection is quite small but is appreciated by our group. The problem I see is that dealers won't get the benefit of any sales since I get resupplied online as most people do these days.

T shirts and pens are fine. I would've been fine with that. But to expand on the extortion rant a bit more, we were required to buy the merchandise in a preselected package to stock our $20k cabinet. Shirts and pens of course. But seriously...who is actually going to buy a NSX passport case? Or the NSX battery bank? And the glasses. Oh those glasses. I might as well just write down the loss now before they eventually just get stolen or buried in the back of a drawer for twenty years, because either way we're never going to actually sell them.

 

[RSO 34]

But seriously...who is actually going to buy a NSX passport case? Or the NSX battery bank? And the glasses. Oh those glasses. I might as well just write down the loss now before they eventually just get stolen or buried in the back of a drawer for twenty years, because either way we're never going to actually sell them.

They will sell here on Prime (albeit at a discount) so don't write it off yet............:wink:

 

[JD Cross]

According to goodcarbadcar.com YTD NSX sales are 201 in the US and 46 for Canada.
US sales dropped from 67 in Oct to 51 in Nov while Canada increased from 14 in Oct to 19 in Nov.
Looks like Honda pushed Canada shipments due to winter arriving.

The average US sales for Oct/Nov is 59 per month and the factory is now producing at about 128 per month.
I read somewhere the US sales plan is about 800 for MY 2017 or about 66 per month and 150 or about 12 a month for Canada and Mexico.
It would appear Can/Mex is inline but US sales are lagging by 10 % to plan.

What this doesn't account for is the 80-100 new and used in inventory at various dealerships across the US.
This inventory would account for about 1 1/2 months of sales (at the current rate of 60 per month).
And this inventory is highly optioned/ high priced (ignoring market adjustments)

Seems to me Honda does not have a handle on the real sales pace in the US yet.
Perhaps they need to focus on producing US orders that are sold to a customer and divert the rest of the production to Japan/UK/Europe/China until the US unsold is cleared off.
Otherwise downtime at the factory is inevitable.

What's disappointing is Honda made many statements about the NSX being made to order with no unsold inventory at the dealerships.
"Demand less one" was one of the comments.
It seems the marketing group got caught up in the initial interest expressed by dealer wait-lists and people sending specs in with the configuration website etc. and figured sales were a slam dunk.

 

[JD Cross]

Oh those glasses. I might as well just write down the loss now before they eventually just get stolen or buried in the back of a drawer for twenty years

Are you the dealership owner, or sales manager?

 

[MasterNSXTech]

Are you the dealership owner, or sales manager?

As stated earlier, with the user name of course I'm a NSX technician, but I'm not willing to reveal anymore than that. You can imagine that my less than rosy tone here on social media about all this business would certainly be frowned upon by American Honda.

 

[G.Irish]

Hopefully they will be giving us an adrenaline shot soon. It sucks that all of the Acura engines are basically just the same ones you can find in Honda counterparts with maybe 10-20 more horsepower.

You all don't really believe that the NSX's "bespoke" all new engine was just going to only be for the NSX do you? They'll detune it and start phasing it in the rest of the carlines soon enough. Maybe as early as next year. TLX Type-S anyone?

There is a 0% chance they'll put a detuned NSX engine in a TLX-S. The engine is too wide to be transverse-mounted in the TLX engine bay, and there's no way they're gonna do the extensive re-engineering to accommodate a longitudinal engine in the TLX.

With the next full model changes we may see a new family of more powerful engines for Acura. Rumors range from an inline-5, to twin-turbo V6's. But for the time being, the J-series is going to be the top of the line.

I hope that we'll see another performance product below the NSX that makes use of some of the NSX tech, but at the same time I don't want to see something similarly saddled with the weight of the hybrid drivetrain. I'd like to think they'll reuse the NSX's engine platform for other applications but it might be a few years before we see that.