Where are all the Production deliveries ??

Any guess what their true cost / margin is to make these, and how low they could afford to sell new and at least break even?

Break-even is hard to calculate even by the manufacturer, when the true cost of development, building a factory, paying factory workers, marketing, etc. etc. is tallied up.
 
Dealers have put in fake customer orders. They have also told customers no more money on the hood. But when you have single digit sales and you can only paint so many red MDX and TLX, Honda starts stuffing 30k in the trunk, Especially if the competitors are also doing it.
 
February 2020 US sales

NSX 9

I have a call into one of the NSX Specialists and will provide an update once I chat with him
 
February 2020 US sales

NSX 9

I have a call into one of the NSX Specialists and will provide an update once I chat with him

In all seriousness, how much longer can they be kicked in the nuts only selling single digit units in a month. At some point a bean counter has gotta say it’s time to throw in the white towel.

There’s a reason why the sales are dismal. Someone ought to know by now.
 
By this point, they have likely recalibrated their expectations. The sunk costs are just that, so they can accept the miniscule sales in the interest of having a halo vehicle to use in the ads. They can use the PMC for other things like fancy-painted TLX's and MDX's so at least it's not completely idle most of the time. I'm not saying it's ideal or what they hoped for, but pulling the plug completely at this point just doesn't make sense.
 
As has been said a bunch of times

Honda is huge and they can eat a tiny loss (for an extended period) in the mix to support the sporty/racing thing

The bean counters have spoken as evidence by how little has been done "to improve the NSX" since launch

The NSX is their only real sports car and does pretty well in racing

With Honda doing better in F1 lately and having a presence in Indy car, it would be kind of more K Mart to have the Civic Type R as your so called halo sports car
 
Remember when Apple first introduced the iPhone? It was sold for around $500. Then Steve Jobs realized it was too expensive and dropped the price by $100. He then gave all previous buyers a $100 gift card to anything Apple sold. Look where the iPhone is now. HA!
 
Does anyone here have a realistic expectation that the Gen 2 NSX will ever see a large bump up in sales volume?

Maybe they get a short lived bolus from the Fast and the Furious
 
Hey don't knock K mart...Its a great place to people watch....
 
With each year of the NC1 passing the more I see the parallels between NC1 and Maserati GranTourismo sales journey.
They keep making them, they are absolutely beautiful, amazing sounds from a Ferrari engine then it starts going downhill after that but they have little to no changes in model year, incentivize the heck out of them new and then they depreciate massively.

Would wish Honda not do the same thing Maserati did. Totally agree with previous posts on hoping Honda would have made some pivots after year 1 and corrected things. Kind of like what Toyota did just recently with the Supra.


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I don't think the low sales are so much a reflection of the product as much as the reflection of the total addressable market ( for high performance 2 seaters)and the rather large imo offerings in the over 120 k range....I agree the 60k corvette only affects those customers who would have to reach up if only able to afford 1 such car ....I'm impressed that Mclarren went so big into the market...and have been pretty quick to update refresh every couple years..why can't mighty honda let acura be so nimble...:rolleyes:
 
Other than reduce the price to make it affordable to some unknown deserving person? And that begs the questions what price would make these people happy???????? Oh, lets say tomorrow the car has a new MSRP of $100k. Will all the complainers stop complaining and buy the car? Think not. Complainers need to complain cause that is what gives them identity. What truly is/are the problem(s) with the current NC1 that Honda/Acura should have fixed? As I see it, the current car is the least expensive Hybrid Supercar available in the marketplace today. Just because some of the complainers don't believe that a Hybrid Supercar is significant does not change the fact that it is. Honda/Acura are so far ahead of the marketplace, many have not yet figured out what the car represents.
 
Hmmm I love analogies...super cars are like art...to some the Mona Lisa is just an Ol smirky lady...but to others....:wink:
 
I would like to lodge a complaint sir....:tongue:
 
Attacking the critics does not solve the problem of 9 units a month. Just because you married a supermodel does not mean she is flawless. Get over it. You want critics ...Honda pays for feedback for what customers want to see. Good leaders in organizations listen to constructive criticism.The question is how will Honda solve the problem. Just pretending all is good and promoting it is the lowest cost performance hybrid does not help. We all know that since 2017.3900 lbs is a problem. Civic radio is a problem. Interior styling can use update. All of this was being investigated for update. Before the grand daddy of the problem kicked in, wgich is that Honda doesn't want to throw money to fix it anymore due to low sales. Chicken or the egg. If you don't fix it, how would sakes improve? Perhaps the problem is systematic. Perhaps the market is not ready for a 160k sports car from Japan because wealthy buyers turn towards European brands for that. Dropping the price is a band aid like a high a drug addict gets from a shot. It helps short term but feels bad once you sober up and sales become dependent on it.Perhaps an 80.to 100K sports car design with home grown transverse engine (original design before Ted pushed Japan to change to longitudal) would have been the sweet spot for Honda when they charter the program because at 160k there are a lot of alternatives from Europe.We know one thing. Withering design will make this car die an early death because sales will continue to fall and PMC does not stand for Paint More Colors.
The NC1 radio works well enough for me. I paid $3200 for the Bowers and Wilkins Radio upgrade in my Volvo XC90 and yes that is a pretty decent sound. The NC1 radio upgrade was really inexpensive. So I do not believe the radio is what keeps the car from selling. If a $100,000 MSRP is keeping the car from selling then the used market of NC1 should be doing very well given the reduction in prices. So I do not think it is predominantly a pricing issue. 3900 lbs. is certainly not a light weight by any measure. But had they reported the weight at 3500 would you have immediately purchased one? The Audi R8 V10 weighs 3737lbs. Don't be surprised when they add a battery and electric motors what weight they end up with. Critiquing is beneficial yes, but knowing what you are talking about is also important. By the way, which sports car do you presently own? And why do you own it? There is something to be said for how people see the Honda/Acura brand. Most of the sports cars that are selling in high numbers come from brands that sell primarily sports cars. They have been around for many years. Think about Ferrari, Lambo, McLaren, Porsche. Corvette while a Chevrolet has a long history of selling relatively inexpensive sports cars. Audi as well as Nissan are not looked upon as primarily manufacturers of sports cars. Sports Cars in general is not a large market segment. The Miata is considered a very well balanced sports car that is relatively inexpensive. Why is everyone not driving a Miata? If you could own for free any car from with a price tag of $200,000 or less, which one would you choose to own now? and why that car?
 
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Remember when Apple first introduced the iPhone? It was sold for around $500. Then Steve Jobs realized it was too expensive and dropped the price by $100. He then gave all previous buyers a $100 gift card to anything Apple sold. Look where the iPhone is now. HA!

True, but back then there was only one other choice Blackberry!

In this case, there are several other cars to choose from, that are both better and cheaper.

Bram
 
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