Now putting my hat as a Prime member, and not vendor, let me ask or try to understand what is the purpose of the vendor fee?
If it is to avoid scammers who come in to unload, then make the policy to all new comers and grandfather the old ones (pick a cut off date regarding as of 20xx). Yes, this is not fair to new vendors but then again the old vendors have paid their dues and the iTrader is a good benchmark.
If the issue is Prime needs funds to continue to support the website, than let's do the "arithmetic." We transitioned from no banner ads to ads; annoying but we can live with it. But if that is not sufficient then how many tier one vendors and tier two will join such a program and at what price points. And as RP-Motorsports noted, a scammer will gladly pay upfront if he knows the risk/award is in his favor.
Lets assume 5 tier one vendors will cough up paying $250 a month; that is 5x$250x12months = $15,000 per year. Now let's assume there are 12 tier two or small vendors who are willing to pay on the average 6 mos at say $60/month. This will total to 12x$60x6months = $4320, let's round this up to $5000. Total from vendors $20,000 on an annualized basis. And remember the market for NSX accessories is dwindling but for OEM type mechanical parts may be in demand.
Now, as of this writing, Prime has 24,142 members. Grant you many are old members who sold their NSX and are no longer owners. We also know that there are about 10,000 NSX is the US. Let's just take 10% (ie 1000) of those as being visitors to Prime - whether to post, search, buy or inquire. If you charge each member an annual token $25, this will generate $25,000.
While I really don't know how much it costs to run NSXPrime, I am really hard pressed to understand the rationale for the objections from Prime members in paying a token $25 annual membership.
Now putting my vendor hat again - as I stated above, "I understand the value of becoming a paying vendor when a new product is introduced - and the risk/reward associated with pricing the product accordingly." I have no objections to being a fee paying a vendor as long as the "arithmetic" works out. But be assured, all vendors will add/incorporate the cost of paying enthustify fees in their pricing. Some will be able to add the entire fee, others may be able to pass only a percentage of the fee based on whether there are substitutes or not (hence the issue of price elasticity again).
YMMV.
If it is to avoid scammers who come in to unload, then make the policy to all new comers and grandfather the old ones (pick a cut off date regarding as of 20xx). Yes, this is not fair to new vendors but then again the old vendors have paid their dues and the iTrader is a good benchmark.
If the issue is Prime needs funds to continue to support the website, than let's do the "arithmetic." We transitioned from no banner ads to ads; annoying but we can live with it. But if that is not sufficient then how many tier one vendors and tier two will join such a program and at what price points. And as RP-Motorsports noted, a scammer will gladly pay upfront if he knows the risk/award is in his favor.
Lets assume 5 tier one vendors will cough up paying $250 a month; that is 5x$250x12months = $15,000 per year. Now let's assume there are 12 tier two or small vendors who are willing to pay on the average 6 mos at say $60/month. This will total to 12x$60x6months = $4320, let's round this up to $5000. Total from vendors $20,000 on an annualized basis. And remember the market for NSX accessories is dwindling but for OEM type mechanical parts may be in demand.
Now, as of this writing, Prime has 24,142 members. Grant you many are old members who sold their NSX and are no longer owners. We also know that there are about 10,000 NSX is the US. Let's just take 10% (ie 1000) of those as being visitors to Prime - whether to post, search, buy or inquire. If you charge each member an annual token $25, this will generate $25,000.
While I really don't know how much it costs to run NSXPrime, I am really hard pressed to understand the rationale for the objections from Prime members in paying a token $25 annual membership.
Now putting my vendor hat again - as I stated above, "I understand the value of becoming a paying vendor when a new product is introduced - and the risk/reward associated with pricing the product accordingly." I have no objections to being a fee paying a vendor as long as the "arithmetic" works out. But be assured, all vendors will add/incorporate the cost of paying enthustify fees in their pricing. Some will be able to add the entire fee, others may be able to pass only a percentage of the fee based on whether there are substitutes or not (hence the issue of price elasticity again).
YMMV.