Honda isnt going to make the HSV a 370z competitor. They might have a honda badged, less powerful and reskinned version on the same platform to compete with the likes of the Z........but they keep screaming "tier 1" luxury for Acura. Thats why they need a much more powerful, more exclusive car that competes with ferraris, lambos and porsches not to mention their crosstown rivals, LFA and GTR.
Im pretty sure GTR and LFA are all sold at a loss considering the technology that went in to them but it keeps their manufacturers relevant especially in the sports car world. You cant use profitability as a baseline when thinking of the aforementioned cars.........thats why we have accords, altimas and camrys.....those cars pay the bills!
That's what I always thought as well. Unless you're Ferrari, Porsche or Lambo sportscars are a loss but more of a showcase of your technologies. Honda currently has all it's tech in it's low models. I'm mean the RL is the flagship but SHAWD is on several lower priced models. The ZDX doesn't have any tech you can't get on the MDX.
The HSV from all the information Honda was giving us on it was their technological "Tour De Force". The body itself was everything they learned from F1. It wasn't just a bad move for enthusiasts it really was a blow for Hondas image. They don't seem "advanced". "Smart luxury" seems like a cope out or an "oh sh*t". Everyone else was able to go ahead with all their plans and are still in business whereas Honda just cut back on everything and seemed to just throw up their hands.
Don't get me wrong I'm glad they were able to weather the storm that most were saying would be a catastrophe but it's really disappointing to look at the current C&D and not one future car from Honda is on the list for enthusiast to wait for:redface: