It is common in Korean brands, not even in Samsun.
Their goal is to beat their competitor by selling cheap stuff under brand name they created as a major players.
If you look at Japanese brands, regardless how much financial trouble they are in right now, they have passions and followers. Look at Sony, people cannot deny the fact that they make the best video related equipment. Pioneer make the best Audio stuff from Asia, the Matsushita make reliable and affordable electronic equipment of all aspects, they do have a pride you the Korean makers don't have.
As for Honda, people always uses code names for their stuff, bragging what they have. For example, "I have a B26 type R engine," "I have a H22," etc. All Korean makers can say is, "I got blue tooth connectivity for no charge" or I got V6 for $25 grand.
But time is changing, the biggest enemy to Korean brands is exchange rate, the moment they lose that advantage, they may have no choice but to be slotted back to where they're used to be.