Tom239 said:
Is turnover really the main reason why the experience of buying a car is the way it is?
Could it be partly a consequence of paying on commission? The most dignified treatment I ever received while shopping for a car was at a Saturn dealership, and I don't think that's an accident.
No- The reason the car buying experience is this way is perception.
The customers perception is that the dealership (or STEALership, as so many of you so eloquently slander it) shouldn't be allowed to make a profit, and there are all kinds of sneaky ways he will try to make a profit unbeknownst to poor you who just wants to buy a car.
The Salesmans perception is that this month he owes for a car note, a mortgage, the phone bill, the ability to feed himself and family and to enjoy the sort of comfortable lifestyle anyone desires, and that ain't gonna happen on a $75.00 (generic) per unit flat commission. Even if he moves a volume, $75 per after tax is like minimum wage when you divide it by the hours on the floor.
There is a conflict of interests there since the salesman gets paid on a percentage of the profit you don't want to let him have.
You liked Saturn? Cool! If you had come in and offered me sticker for one of my cars, I guarantee it would have been the best car buying experience you ever had, and you could run around and tell all your friends what a great guy your Honda salesman was.
You come in, and try beat us out of our paychecks- we dislike you. Our confrontation is adversarial, and yes it may be uncomfortable. If you want to buy any car other than a Saturn in the market today you will have to deal with it.
If you come in to try to joy ride our product, and waste our time diminishing our opportunity to talk to an actual buyer and make money- we will dislike you
Does Saturn build a ZO6? Until today has Saturn built anything other than appliances you can drive? Right now they don't deal with "joyriders"
I guarantee when the "Sky" comes out, Saturn presenters will learn about the joys of dealing with joyriders, and they will have to alter their operations to deal with the nuisance.
Did a Honda guy ever deny you a test drive in a bread and butter product like an Accord, or a Civic (non-Si)
For those who get pissed when they can't drive without a deposit...
Why isn't it reasonable that we would place restrictions on a product that is restricted from us- The allocation for "specialty vehicles" like a Mustang Cobra, or a ZO6, or once upon a time the S2000, and NSX are restricted. Do you really think the potential buyers of such a car want one that you put miles on when you weren't seriously considering purchase?
I have seen threads here where new NSX deliveries were rejected due to "excessive" milage on the odo at delivery.
It isn't unreasonable to ask you for a deposit (refundable) if you want to test drive such a vehicle in the interest of purchase. The deposit is a qualifier- your looking at a 70k sportscar- If you balked at the idea of leaving a check for 5k in order to try it out, you weren't a buyer, and guess what? You aren't driving the vehicle if you aren't a buyer.
You pulled up in an NSX?
Joy.
So you own an NSX, does that mean you can buy a new 70k sports car?
Not neccessarily.
Am I looking at a potential nightmare of a trade-in negotiation?
Absolutely.
Do I still want the deposit before you roll out in my specialty car?
It ain't up to me, but I approve.
Quit crying. I hate it when you cry.
AU_NSX said:
Hey car salesman have a reputation! You can't deny it, and we didn't make it up either... So don't be so sensitive about it!
I'm sure there are some "nice" salesman out there, but if they are "nice guys", then they probably don't last in the industry anyway...
So you would lump all car salesman into one big group to which you are prejudiced against when you walk through our doors?
Nice. Good luck having an easier deal with an attitude like that.
Of course, it is two sided by now-
You know, the customer has a reputation at the dealership too...
An old industry joke...
How can you tell if the customer is lying?
their lips are moving.
Customers come in with the same lip service on every deal
guy: I got KBB printouts, and I know your invoice...
Me: Really, well then let me introduce you to my sticker, and we can work out a number somewhere between. Yes?
Sneaky customer holds back the trade until we have worked all the numbers on the new car, then wants to see an ACV value on their trade that is comparable to their KBB printout.
I want to buy the new car for cost, but the ACV on the trade had better be KBB retail value...
(after 3 hours in negotiations) I got a better deal down the street, I just wanted to see if you could match it. (Why not tell me what I have to beat in the first place? what did you have to lose?)
My favorite example found here?
After 3 hours of negotiations, the number is right. You get into our finance office and something isn't "just right" so you walk out the door. You just left me with nothing because the finance guy messed up. You didn't give me a chance to go scream at him and get it corrected- you just left, and took my paycheck with you.
F--- you.
Your damn right nice guys don't last in the industry, and the reasons are explained in my posts above!
The customers attitude toward the salesman is just as much a reason salesmen are the way they are, so unless you want to play straight pool on your end of the deal- quit bitching when the salesguy you get is an A$$hole.
BTW- I have NEVER had a negative car buying experience, and i have negotiated for cars for friends and family, as well as for myself. I end up satisfied because I know how to treat people from both sides of the desk.
Maybe more people should learn.