Arata said:
What If:
The car was $89,000
Had a 3.2 V6 blah blah blah
Hmmm, let me give you some more "What Ifs" since you seem so fond of them:
What if the Yen plummeted versus the dollar over the 12 years since the first car's intro making profits scarce and "halo cars" twice as costly as 1991?
What if every other manufacturer of sports cars upped their HP over that timespan by double what they were originally? Including the $50k Corvette?
What if Porsche was nearly finished with their next version of the Carrera, which will offer a 350HP V8 in a car that weighs as much as their current GT3?
What if the aforementioned Porsche 997 costs $20k less than the new NSX/HSC?
What if ZERO BUYERS show up for the new car which is just about how many show up for the current car?
Honda is treading on verrrrry dangerous ground if they're thinking of spending over $1B to re-tool, re-design, and re-introduce a $95k - $100k NSX. And I suspect that $1B figure is low considering how much engineering has to go into every little detail.
But the major issue I have still is that I haven't seen any evidence in 20 years that Americans will purchase a Japanese car that costs more than $70k. For argument's sake though, let's assume that this isn't an issue. That somehow Honda can overcome it. Even if this were to happen, once you go heavy into MB or BMW or Porsche territory the water gets awfully deep regardless of price.
Ferrari's own boutique marque, Maserati, is getting crushed in this sector, bad enough that they're thinking of selling it off to VW or another suitor. That should be a big red flag, particularly because Maser is a status-laden brand with a past.
I guess my feeling would be akin to what you're taught in marketing classes: Either go high or go low, but death lies in the middle. Ford is going high with their GT, Lotus is going low with the Elise, Honda cannot allow themselves to be caught in the middle once again, as they were with the first car.