Sorry for the rant, but...
Long gone are the good old days of F1, when a driver like James Hunt could stand up on the podium with his girlfriend, a cigarette in one hand, beer in the other, with a joint in his pocket, while telling the television cameras exactly what is on his mind. F1 has become a joke, similar to the Rolling Stones, who only surface to promote a tour or a soft drink sponsor. Heck, if Bernie's F1 drivers and Mick Jagger had their ways, they would stick a million people in a field, and charge them $150 a head to watch them wave on a jumbo-tron monitor. Sure, we all want their job, money, and lifestyle, but nobody wants to be a no-personality/wet piece of cardboard like Michael Schumacher. The 'human' equation has been factored out completely at this point.
When car racing became boring in the nineties, I took a renewed interest in motorcycle racing. I had lost interest as a child when "King Kenny" dominated over the sport. I hated the guy, and still do. But motorbikes still offered a more human plot, until the big money screwed that up as well. It was bad enough when different teams with Marlboro sponsorship were trying to outbid each other for the services of certain riders, causing Marlboro to rethink it's investment. The final straw came with the selling of the television rights.
If you study Motorcycle GP, or World Superbike, you will see that once the Italians controlled the TV rights, the Italian manufacturers began to dominate the sport. Same in F1. Why? Well, Italy has a bigger interest in seeing that the Italians dominate motorsport because it gives the perception of Italian products as being of superior quality, and racy-sexy. Ferrari is owned by Fiat, Fiat is subsidized by the Italian government. When a Ferrari wins a race, it is good for the countries exports as a whole, be they shoes, wines, clothes, scooters, or cheese. And so the Ferrari team has the deepest pockets, and these days, the one with the biggest bankroll usually wins. Not to take anything way from Italian products, they are great in their own right, but racing is good Italian public relations. Not unlike what a pre and post war Germany did with Mercedes. Imagine what Ford could do with Jaguar if the government had a bigger interest in seeing it win, instead of Jag being so far in the red ink right now that it may fold.
I don't think that the current practice of teams and sponsors pouring tens of millions into F1, while Bernie pockets hundreds of millions in television royalties each year will continue for much longer. Several teams have signed some sort of secret agreement to look into setting up a new race series in the last couple of years, but the details will never be disclosed to the public. F1 is now controlled by some sort of secret "Concorde Agreement". Nobody knows who signed it, or what it says, and you know how much I like a conspiracy theory.
The technology exists to eliminate the driver completely, and just have robotic cars circulate the track. Even that sounds better than the direction they want to go. Here are the lastest rule changes that are flying around, what a pathetic joke:
http://www.dailyf1.de/en/news/news.php?id=2477