Depends what I think I can sell the call for.... If I bought an M3 for $25k and I thought I could sell it for $40k I price it for that but a $15k deal may only happen once a year. Our average gross on a used car is $2500 and maybe about $500 on the financing. How about when we appraise a call for $25k and we wholesale or sell it for $23k? We lose $2k; and dont think that doesnt happen. How about when we sell an RSX, MDX, or TL at invoice. We do make the holdback but also need to pay for advertising, electric, water, commision for a salesperson, commision for the manager and many other things. We send our customers gift baskets, key chains and other little free-bees. For the first half of 2003 we were breaking even on all these cars if not losing a little bit. Its not as easy as it use to be to make big money now a days with the internet and with the huge competition.
By the way, what happens when we have to do warranty work on that Audi that we made $4k dollars on. Lets say the motor blows within the warranty period, maybe the motor for that 4.2 V8 audi is $4500 and we lose money. Think about that before bashing dealers as a whole. We are independtly owned operations and are completly different. We at bridgewater acura do the right thing and im tired of being grouped with the other scum bags :wink: