Wasn't the original supposed to compete with the Ferrari 348 (or was it 328?)? If that's the case then the 458 would be the natural competitor, so why should Honda step down a tier to competing with 911s? I'm assuming it isn't a matter of cost/feasibility if Nissan is able to do it with the GTR at around $100,000. Just curious to hear your thoughts on the matter.
As docjohn and Caustic have stated Ferrari was a fairly easy target to aim at when the NSX came out.
And I agree that the number of cars in this small market segment has increased and competition is brisk.
Ferrari cleverly moved upmarket further regaining their dominant position, but were recently joined by McLaren.
Both companies are active in F1 giving them a unique position in the market but the volumes in this segment are not large - perhaps 4-5,000 cars per year at $250K.
As Honda is a volume producer and lacks the exclusivity associated with Ferrari and McLaren, how many buyers would they find for a $250K NSX at this point?
Very few I would think, no matter how good the car.
This leaves the next tier down as a sensible/doable strategy, and why Porsche strikes me as a marque to position the NSX against.
Honda is not likely to announce who they have the crosshairs on and perhaps why they tell us they are benchmarking everyone.
I'm pretty sure Honda's benchmarking of the new NSX is not giving Ferrari/McLaren a warm fuzzy feeling despite those companies being out of reach today.
It's been my observation that Japanese companies enter a market segment offering a superior product at great value.
They usually will have a factory that is low cost giving them an advantage against their chosen competitors(s)
The Lexus assault on the luxury market, the NSX in the upper sports car segment, the Miata in the lower sports car bracket all come to mind
A car equal to or better than the competition, better dealer service, lower price.
Once the target market share has been reached then the Japanese companies begin the raise prices to improve profitability.
Our NSX will be built in a special factory which should be low cost and I suspect will be priced to offer value against, in my opinion Porsche.
Now at the same time we see Honda re-entering F1 as an engine builder.
This move will certainly help raise Honda's image.
If the NSX is sold worldwide as an Acura it could be the start of Honda moving to re-position the Acura marque upmarket worldwide.
Volkswagen has done this with Lamborghini, Bugatti and Fiat has Ferrari.
Masterful positioning by the companies.
If Honda has really come alive and has a strategy for Acura we might expect to see an evolving NSX moving ever upward toward Ferrari/McLaren
The biggest sign of this might be the exclusivity of the new NSX.
if you can't easily get one, they will likely stay in demand, as exclusivity is a large factor in this segment.
if Honda again overproduces the NSX, cuts the price, and diminishes it's aura, then no matter how good it is, it will be just another Japanese volume car.
In the case of the GTR I think it's aimed at a different buyer segment.
Younger buyers, all about horsepower, kind of like the muscle cars of my youth.
Sort of like you drag race the GTR, and you track day the NSX.
Reading Prime I see some NSX owners move to Porsche as a next step, while other and perhaps younger NSX owners want a GTR.
I don't read anywhere about many Porsche owners moving to GTR's.
I will be fascinated to see how this unfolds over the next 3-5 years and despite some misgivings I have my new NSX ordered and hope to see it in 2015.