After all, no one like to see a small Japanese company that is known to make 4 cylinder passenger cars to dominate the most prestige motor sports over giants such as Ferrari/BMW/Cosworth/Renult/Lambo;
You have some very good points, but 80 Billion a year is not a small company. Honda would buy and sell Ferrari on it's worst day.
Honda cars, trucks, suv's, street bikes and dirt bikes, generators, lawn mowers, push and rider, personal water craft, ATV's, turbine engines and very soon small jets. Don't forget Honda Finance Company. They are far from the small guy getting over on the big guy. They are the big guy dominating the smaller guys. If they wish the next NSX to be number one it will be. They can also pick by how much they want to beat the competition by and it will happen. A V10 Honda will make any car enthusiasts heart skip a beat.
I know my posts has been long and some time hard to read, so I'll explain a little bit about why I said that. In 1985, when NSX project started, Honda only had 3 cars in the world wide market: Civic, Accord, and Prelude, and they were a tiny comparing to Toyota, Nissan, GM, MB, BMW, Renult, Fiat, etc. They did the impossible and beat the shit out of Ferrari, BMW, renault, Porsche, etc. in the world of F1. So yeah, it just a little piece of auto history most young people don't realize. They also raced F1 in the 60's before they produced four wheel cars. It was a learning experience Soichiro Honda wanted his young engineers to have before manufacturing cars. In fact, they won some races without any production car builting experience.
I do share the same enthusiasm as most NSX owners and I can't wait to see the new car, in fact, I'm saving my moola for one already.