After Kid's Day at Watkin's Glen this past week (attended by a good number of NSXCA members), my wife and I went on to visit Niagara Falls. In the Niagara Falls parking lot, I saw a teenager standing next to my NSX. He loudly declared in disbelief - "this is an Acura??" His father asked him what he thought it was, and he said "a Ferrari".
Say what you want about an uneducated teenager and a remote area in upper NY state, but in my opinion this gets to the heart of why Acura discontinued the NSX. They simply never marketed it properly to let the world know what it is/was. Sure, enthusiasts know about it. But even people who don't own a car know what a Ferrari is. Most "ordinary" people never even heard of an NSX.
At the Acura-sponsored NSX Corral at the 2007 American LeMans series in Lime Rock, race fans were drooling over the NSXs and ignoring the adjacent Porsche Corral. Yet Acura didn't use that to their advantage.
And soon Honda will be dropping the S2000. I don't understand how Honda/Acura can make great cars such as the NSX and the S2000, successfully race in ALMS, Formula 1 and Indy, and yet not market that to their full advantage to get their due recognition.
What am I missing?
(I've owned my NSX for nearly 10 years, and it still feels great when someone sees it and declares - "Wow, what is that? Its gorgeous." But again, that means Acura has done a poor marketing job.)