I think the video's are great. The explanations are great, great detail, and dry humour is always whats best for these type of videos.
The name and logo, name is ok, I do like the sarcastic spin on it, Riceboy was a word made years and years ago and the word Rice for automobiles ended up evolving through the times.
There was an original Riceboypage.com made over half a decade ago. Rick is right, it refers to cars mis-badged and overly stickered up. Not really referring to Asians.
The logo is dope, very Cali haha, and I gotta say those Cali guys can think of some pretty nice designs.
The web page is nice, for my taste, it's bordering the tacky side. But I'm a minimalist myself, I prefer really simple clean web pages, which can have style too.
All in all I think everything is great, Keep it up man!