In 2016, Honda spent $1.38 billion on marketing in the USA.
In 2018, a 30 second commercial during the Super Bowl was a little over $5 million.
Giving every purchaser of a new NSX a $30,000 rebate (assuming a sales rate of 250 per year, slightly more than the later years' sales of the Gen 1) would cost $7.5 million.
One would think that making 250 customers happy and getting more vehicles on the road to showcase your brand would be worth it from a marketing cost analysis...........
In 2018, a 30 second commercial during the Super Bowl was a little over $5 million.
Giving every purchaser of a new NSX a $30,000 rebate (assuming a sales rate of 250 per year, slightly more than the later years' sales of the Gen 1) would cost $7.5 million.
One would think that making 250 customers happy and getting more vehicles on the road to showcase your brand would be worth it from a marketing cost analysis...........