I look at it this way, price the car to be whatever you like, the market will usually determine the value of the car even if it's rare it's not like it's the only 04-05 NSX around regardless of color. It just happens to be white. Why white receives a premium is nuts to me, but then again I like black. There is always the chance someone is willing to pay a premium if it's the right car for them. I don't blame him for doing this, although it will likely be a while before it's sold is my guess.