I guess you could differentiate.
Assembled in the USA vs 100% parts from USA and made in USA. There's a big difference. I seriously doubt any Toyota car or BWM, is 100% USA made, assembled maybe...
My company is actually building a huge assembly plant in Charlotte, will create ~1000 jobs over five years, if not more...so some companys are still investing in the domestic market, this is for long term growth. Now the final product will be assembled here, but the parts, as with many other final assembled items made here will be from the global market. Hell even Harleys aren't 100% US made anymore, just doesn't make sense to do it from a cost perspective vs customer perceived value. Even worse is when a foreign company can give you better quality for less money than your own domestic market, this is aside from brand name recognition as that's customer perceived value often time, clothing comes to mind here with all the couture lables etc.
The reality is few Americans, or people living here, are willing to pay the premium it would cost to get a 100% USA made (parts and assembled in the USA) versus a comparable product from a foreign place or part that has sub-assemblied from foreign places that costs significantly less.