The R8 and the new TT are a bit too close in looks as far as I am concerned. Maybe the R8 will sell TT's but TT's will hurt R8 sales. I have a gut feeling this is a car that will be a loser. Not in terms of the car itself but as far as sales. Too close in price to real exotics, no real identity.... just an expensive Audi that no one will know about like they didn't know the NSX.
Its going to make a great used car (cheap) and it will be rare. But its a mistake Audi won't make again. I smell the same fate as the Phaeton.