queenlives said:regardless of the money they choose to implement, i think you've hit the nail on the head: it's a business model issue and apparently this model creates the optimum rev stream at this point in time.
when another model creates more rev and less pain for them (they're probably uninterested in your pain unless it negatively impacts their rev stream), they'll offer / transition to that model.
fwiw, my experience in defining these models for various companies is that this is an ongoing discussion for most companies; no reason in my mind to think carfax is any different.
Yeah I agree..I was just pointing it out, although I believe they could make more money with a different offerring. Just like how airline pricing is differentiated effectively to get people at multiple points on the demand curve and actually make more money than one price. Anyway it's for them to figure out, I just think they need to do more research, which I'm sure they are working on, if they're looking for misuse on the internet.
edit: hmm maybe I'll go write the business case for them...haha.