This shouldn't be intended as a bashing campaign. Among the 3rd tier coilovers BC Racing and Fortune racing seem to be the leaders of that pack. I think education is empowering so it's important for all NSX owners to know what their buying and why certain items are done for marketing purposes yet others have true performance impact.
Hopefully some folks who are not in the know have taken 5 mins to read my link posted above.
I've probably spent close to $10-12k on my suspension after trying out 4 different setups over the years. Excluding my time in labor cost and deducting salvage value for previous suspension assemblies I'm at about $8k into my setup. My current setup cost me about $4300 so that's a loss of $3700 over the course of my 10yrs of ownership. I could have saved that money if I got myself educated in the first place.
One could argue... I didn't know what I wanted at that point and that's a fair argument. Afterall, I decided I don't need a set of Motons, Penskes, or the Race JRZs for $14k because I educated myself on what incremental value those expensive shocks give me vs. the cost. I just wish I saved myself $3700 to begin with.
This goes the same for guys who are considering BCs or (insert other brands here). They might be ok with mediocre performance for their intended use of the vehicle.