I think that the new T-bird points the direction for the new car. You may put a deposit on the car, but does the fine print say that the dealer must sell you the car? I recall some FL dealers selling the cars to the highest offer, regardless, and lawsuits. Also, Ford needs to get it's house in order:
LA TIMES:
WIXOM, Mich. -- Rows and rows of newly minted Ford Thunderbirds stand idle, swathed in protective film and ready for delivery -- but going nowhere for now.
Ford Motor Co. hoped that a flawless launch of its new $40,000 T-Bird would help restore a reputation that has been battered over the last year by troubled new model launches and allegations about the safety of its Explorer sport-utility vehicle.
But the company suspended Thunderbird deliveries and was forced to shut down its Wixom Assembly Plant for two weeks after its discovered a defect in an engine cooling system. Ford put the plant back online Thursday but said it would not ship the cars until replacement parts arrive.
The new Thunderbird was meant to evoke memories of one of Ford's most coveted models, the 1950-era two-seat convertible with an optional hardtop roof and round porthole windows. Ford held itself to exacting standards, hoping that a perfect Thunderbird launch would prove it remains one of the industry's best automakers.
Instead, the launch is underscoring the quality problems that have beset the world's No. 2 automaker in recent months and plagued the launch of the three all-new Ford vehicles that preceded it.
The T-Bird was originally due in early summer, but only a handful have been delivered; Ford is intercepting cars in transit to return them to Wixom to replace a faulty cooling fan unit that caused the engines to overheat.
To Ford's credit, analysts said, the company is making every effort to ensure the cars are defect-free when they are finally delivered. The company has gone to great lengths to prove its commitment to quality.
"It's an icon car. We want to make sure it's perfect," said Jason Vines, Ford's vice president of communications.
Since the 1970s, Ford and the rest of the U.S. auto industry has been waging a difficult battle to close the quality gap with foreign companies. Ford, in particular, led the charge by domestic manufacturers to improve quality, but it is now faltering all over again.
"This is clearly a hallmark vehicle, a ãhalo' vehicle. They absolutely cannot afford any quality issues or glitches on it," said Joseph Phillippi, a longtime Wall Street auto industry analyst. "It's absolutely critical that they launch without a hitch. ... To have it fall on its face at its introduction is a major issue."
But it's hardly the only issue Ford faces. The auto maker is stumbling by virtually every yardstick of automotive success: profit, market share, quality, productivity, morale, bonuses, credit rating, public image and relations with dealers, investors and shareholders.
Costly tire replacement programs and lawsuit settlements resulting from the Firestone tire debacle have cost Ford more than $1 billion and wiped out profit in the second quarter. Earlier this month, Ford scaled back its profit outlook for this year and said it would cut as many as 5,000 jobs to try to halt its sinking profitability and market share. This week the company also said it is eliminating bonuses for its 6,000 top white-collar workers.
Ford was forced to halt production of the Thunderbird, begun in July, to fix the overheating problem.
"It's unbelievable. They've never done something like this -- shut down a whole plant -- for the sake of quality," said a worker outside the factory in this town just northwest of Detroit. "Before, they'd just keep making them and then try to fix them later."
As recently as the 1980s and early '90s, automakers were notorious for letting defects through and, then, if problems arose with consumers, let warranties take care of them.
That Ford is taking unprecedented measures with the T-Bird underscores how deeply the company is trying to restore its reputation for workmanship. In a recent survey of new-vehicle buyers by J.D. Power & Associates, Ford fell from third place to seventh -- or last -- in a ranking of the top automakers' initial quality.
Quality and reliability are where Ford is concentrating its efforts to boost sales, which have lagged beyond the slip in the overall U.S. market. Ford's overall volume was down 11.7 percent in the first seven months of this year, while the overall market dipped 4.8 percent.
"There's a renewed intensity on quality at Ford because it's been an area that's led to issues of consumer confidence in Ford vehicles," said Greg Salchow, an automotive analyst with the investment bank Raymond James & Co. in Detroit.
"When you have three, four or five recalls, it creates doubts about the vehicles," he said, referring to troubled launches of the Ford Focus compact car, Escape compact sport-utility vehicle and redesigned 2002 Explorer midsize SUV.
Suppliers are under heavy pressure to assure a flawless launch for the Thunderbird.
At a meeting in mid-March, Ford executives met with scores of top suppliers to the M205 program -- as the Thunderbird is known internally -- for a status report on preparations to the build the car.
A Ford participant at the "M205 Supplier Quality Stand-
down Process Meeting" told at least one supplier that Ford executives were embarrassed even at cocktail parties because of talk of the automaker's problems with vehicle launches -- and that his business with Ford could be threatened if the supplier were involved in a T-Bird recall or launch delay.
Ford representatives at headquarters in Dearborn, Mich., will not identify the supplier behind the Thunderbird stoppage at the plant, a sprawling complex of light-
beige buildings with a forest of ventilation tubes extending from its paint shop.
But workers at the factory say the problem component came from Japan.
"The Japanese sent us a bunch of bogus parts," a worker in a hairnet said through a fence surrounding the facility. "Eight out of 10 were bad; only two were good."
A maintenance worker at the plant, in a separate conversation, said he had been told that the problem was with a hydraulic cooling system imported from Japan.
A tooling problem caused the fan blades to push insufficient air to cool the engine, and hence the overheating, industry sources told the Los Angeles Times.
Inside the plant, however, the mood is upbeat, Wixom worker Kevin Dodd said.
"I'm glad Ford is doing this; it shows they're serious about quality," said Dodd, whose 2002 Explorer was recalled because the rear glass could shatter when the lift gate was shut.
"I went to the dealership and it seemed I was out in two minutes," he said while catching dinner near the plant this week, adding that he takes pride in Ford's willingness to fix problems.
Despite all the downbeat headlines for Ford in the last year, not all the news is bad. Ford had a strong first quarter, the Escape is a hit and the Focus has become the single best-selling vehicle in the world.
The redesigned Explorer, with an optional third row of seats and independent rear suspension, has received positive reviews in the automotive press and was rated highest among six nonluxury SUVs evaluated recently by Consumer Reports.
Many future Thunderbird owners -- who are on waiting lists and in some cases have already paid in full -- are growing ever more impatient, grousing on Internet bulletin boards that their cars are long overdue.
But that's OK with Paul Berkman, a Fullerton, Calif., restaurant owner who has been on his local Ford dealer's waiting list for more than two years. Although he originally had expected to be driving his new red Thunderbird a few weeks ago, he said he's not upset at the delays.
"A lot of buyers wanted it for summer, and now summer is over," he said. "But I guess it's smart that they are getting it all fixed before they put it out.
"I really want my T-bird," Berkman said. "I guess I'd take it even if they delivered it with a seat missing."