They knew that they'd have enough buyers for the price at which they'd be selling them ($$$ see below)
I called Evolution Imports today. (EI imports RSX Type R's, Evolution VII's and Evolution VIII's www.evolutionimports.com
And asked them about how they manage to get by marking up their vehicles only 5k while motorex marks up their skylines 25k.
He says their prices are the way they are (fairly cheap) because they can claim similarity to a car sold here in the states.
ITR -> RSX
Evo -> Lancer
Consequently the entire legalization process, paperwork, etc, only costs around $300,000. This is because they don't have to crash test the vehicles.
Motorex on the other hand, could not claim similarity on the Skyline and DID have to crash test it. The gentleman I spoke to on the phone said that legalization WITH crash testing would run up to $1,500,000. Big difference from 300k.
So if EI sells 60 ITR's with a 5k markup, its made up the difference in legalization costs. ($300k)
If Motorex sells 60 GT-R's with a 25k markup, its made up the difference in legalization costs ($1.5 M)
I asked him about specific vehicles, such as the NSX-R.
They've already sold 2 NSX-R's outside the US (to some Arabian Royalty families or something) for $185k each.
He said that in order for it to be anywhere close to worth it, they'd have to sell 15-20 units for well over MSRP (JDM MSRP = $113k) So I'm assuming around $150k or so.
Then both he and I agreed that's probably not a realistic assumption. But he did say that it was something they had looked into.
S15 Silvia's. No similarity clause, so ~1.5M to legalize. Not a realistic option either sad to say.
I also asked him about JDM Supra's and Rx7's. And he said they wanted to aim more at niche cars that had no real current equivalent in the US. I agreed, the ITR is a good choice, and for now, the Evo VII as well.
Heck there still may be some ppl who don't want the oogly ass Evo VIII front end, and who also want the AYC and center diff, and are willing to pay ~4k more for it.
Sorry for the long post.
[This message has been edited by Rubber Chicken (edited 07 March 2003).]
I called Evolution Imports today. (EI imports RSX Type R's, Evolution VII's and Evolution VIII's www.evolutionimports.com
And asked them about how they manage to get by marking up their vehicles only 5k while motorex marks up their skylines 25k.
He says their prices are the way they are (fairly cheap) because they can claim similarity to a car sold here in the states.
ITR -> RSX
Evo -> Lancer
Consequently the entire legalization process, paperwork, etc, only costs around $300,000. This is because they don't have to crash test the vehicles.
Motorex on the other hand, could not claim similarity on the Skyline and DID have to crash test it. The gentleman I spoke to on the phone said that legalization WITH crash testing would run up to $1,500,000. Big difference from 300k.
So if EI sells 60 ITR's with a 5k markup, its made up the difference in legalization costs. ($300k)
If Motorex sells 60 GT-R's with a 25k markup, its made up the difference in legalization costs ($1.5 M)
I asked him about specific vehicles, such as the NSX-R.
They've already sold 2 NSX-R's outside the US (to some Arabian Royalty families or something) for $185k each.
He said that in order for it to be anywhere close to worth it, they'd have to sell 15-20 units for well over MSRP (JDM MSRP = $113k) So I'm assuming around $150k or so.
Then both he and I agreed that's probably not a realistic assumption. But he did say that it was something they had looked into.
S15 Silvia's. No similarity clause, so ~1.5M to legalize. Not a realistic option either sad to say.
I also asked him about JDM Supra's and Rx7's. And he said they wanted to aim more at niche cars that had no real current equivalent in the US. I agreed, the ITR is a good choice, and for now, the Evo VII as well.
Heck there still may be some ppl who don't want the oogly ass Evo VIII front end, and who also want the AYC and center diff, and are willing to pay ~4k more for it.
Sorry for the long post.
[This message has been edited by Rubber Chicken (edited 07 March 2003).]