This guy is not a Bugatti Veyron owner, he is a social marketing strategist who has launched a very inexpensive viral campaign and has landed himself on our forum. He devises, and I quote, unconventional ways to, "offer something that engages and informs your intended target" and teaches "the most effective way to reach your audience is with content they want to experience"...and if they enjoy the experience, they pass it on. Voila. The best part for him...it's free. Note little things such as that the birth year is strategically left un-blurred. He hopes you wonder who/what 23 yr old owns,
let alone has the privilege to grace the wheel of a Veyron conspiring that you may possibly want to find out and google him. After all his name is pretty easy to read and written FOUR times on this non-CHP issued ticket. Or how bout the more obvious huge watermarked web address sprawled across diagonally. He created this to engage and draw the audience he's pursuing in. Unfortunately even writing this assists in accomplishing his intent...but now you know.
He OW3ND
Top Gear, then they
realized it but all too late, along with many others. Overall, this "Balloon Boy-esque" strategy has worked as it has people
writing about him which furthers his agenda of relevancy in the media.
I guess since we've had things like Bubble Boy and Balloon Boy there's always room for Bugatti Boy.
