Not to hijack but you say that as if that name is actually a good name. It depends on who you ask but if it's anyone in the audio industry and not an uneducated consumer, the name Bose (A.K.A. Blows) is more of a joke than anything else. It's all marketing hype; the products themselves are pretty poor. Especially for what they cost.
If it is such a bad unit that why do they continue to sell products?? If it is so bad why did Acura chose to put it in thier crowing jewel car??
Why did Ferrari just sign on to have them as exclusive audio supplier for thier cars?
Many other manufacturers also use them as the top audio system in the cars they produce.
Sounds like to me if it is just marketing hype they have got a LOT of folks fooled.