Toyota/Lexus can design and sell a $150k GT car with outstanding performance.
Aston Martin/Bentley/BMW/MB can design and sell a $150k GT car with good or great performance.
Honda can design a $150k GT car with outstanding performance. But nobody will buy it. Why? 'Weaker brand' you say? Yes, obviously.
But the weaker brand isn't a result of fickle consumers or lame marketing. It comes from a decade of increasingly mundane products. It also comes from (I know all too well) management's failure to maintain its customer base. How many new NSX owners were interviewed to understand what THEY want in a flagship replacement. None that I'm aware of. Instead, Honda spits out this atrocious ASCC. That's a management failure. In my quick-n-dirty "Acura dealership service quality" poll, about 50% of respondents were VERY unhappy. That figure, for NSX owners in particular, should be like 5%. That, again, is a management failure.
A worldclass automotive engineering company, with tremendous customer loyalty, has been run into the ground over the last 10 years. It shouldn't come as any surprise that its brand is noncompetitive.