This is damage-control corporate speak at its worst. Believe me, I know.
Let's break it down:
Translation --> The Civic is not any worse. It's just that all of the other competitors are better and we can't help that. This doesn't explain why the Civic scored lower than those competitors, however.
Translation --> Here's what doesn't matter to Honda: driving dynamics, handling, superior engineering, interior build quality, fun factor, styling. Customers don't care about that stuff.
Translation --> This is a lot like Jim Cramer telling us that Bear Stearns is fine, has been around for 100 years and isn't going anywhere, so we should leave all our money in there and buy more of it.
*SIGH* You know, somewhere in the bowels of Honda's engineering department there is a young engineer who grew up dreaming of the NSX, drives a DC5 Type-R and thinks back to when "Powered by Honda" used to mean something special, such as when it was emblazoned on Ayrton Senna's McLaren. He has all kinds of great ideas about how to make Hondas the standard of the world like they used to be and most of them would probably work. This guy will probably never get to be CEO and we'll never see any of his ideas. Instead we have Ito and his fleet of boring, overpriced golf carts.