http://www.beatweek.com/news/8896-adobe-html5-iphone-5-release-date-sees-flash-edge/
Abobe goes HTML5: iPhone 5 release date sees Flash replaced with Edge
August 2, 2011
by Timmy Falcon
Adobe just gave Apple a gift, even as the world is forced to allow Apple another five minutes before giving it the gift of an iPhone 5 release date. The long running feud between Adobe and Apple over Flash is over, or at least the end of the script has been written and will now merely need to play out. When Apple opted to keep Flash off the iPhone, iPad and iOS platform, it pointed to HTML5 as being the future. Adobe responded by claiming that Flash, despite being older than Brett Favre and more bloated than one of his offensive lineman, was still the future. But today Adobe announced a new technology it calls Edge, which is based on the same HTML 5 which Apple has been championing. It marks the end of Adobe’s losing battle to make Flash an accepted technology on mobile devices, whether Adobe yet wants to admit that or not, and it also marks the end of Flash in general. And that news couldn’t come at a better time as Apple prepares to release the iPhone 5 (learn more about its release date) even as its competitors have been promoting Flash compatibility as if it were a feature.
Flash won’t die overnight. Even with Adobe having moved on (they called Edge the “future of digital” on the company’s official Twitter account today), Flash tools will still be included in Adobe’s Creative Suite. And lazy or untalented website developers who’ve been misusing Flash their entire careers will continue to do so for as long as they can get away with it; their devotion to the obsolete technology is nearly dogmatic because their income depends on it. But some of them will make the leap to Edge, partially because it’s their hero Adobe pushing it, and partly because the more realistic among web developers are aware that Flash is increasingly viewed as a pariah even as makers of Android based phones and tablets misguidedly attempt to market their products as being “Flash compatible” to which all but the Android-worshipping geeks merely roll their eyes…
With this move Apple wins twice, once in the long term and once in the near term. It no longer has to fight the comical Flash battle with Adobe, as the latter has caved just as predictably as most expected it would; this saves cash-rich Apple from having to buy out the comparatively diminutive Adobe just to make Flash go away. And more immediately, Adobe’s surrender means there’s now officially no one left who cares about Flash other than that salesgeek in Best Buy who’s trying to talk you into buying an Android even though you came into the store looking for the iPhone 5. Now Apple can use the death of Flash during its iPhone 5 launch event, promoting the virtues of HTML5 and perhaps even having an Adobe representative on stage talking about how wonderfully Edge will run on the iPhone 5 operating system known as iOS 5. That’ll take the wind out of the sails of the Android-based interests who’ve viewed Flash as one of their primary marketing tools. And the move couldn’t come at a better time for Apple as it continues to hover of the calendar threatening to circle an iPhone 5 release date for all to see.
Abobe goes HTML5: iPhone 5 release date sees Flash replaced with Edge
August 2, 2011
by Timmy Falcon
Adobe just gave Apple a gift, even as the world is forced to allow Apple another five minutes before giving it the gift of an iPhone 5 release date. The long running feud between Adobe and Apple over Flash is over, or at least the end of the script has been written and will now merely need to play out. When Apple opted to keep Flash off the iPhone, iPad and iOS platform, it pointed to HTML5 as being the future. Adobe responded by claiming that Flash, despite being older than Brett Favre and more bloated than one of his offensive lineman, was still the future. But today Adobe announced a new technology it calls Edge, which is based on the same HTML 5 which Apple has been championing. It marks the end of Adobe’s losing battle to make Flash an accepted technology on mobile devices, whether Adobe yet wants to admit that or not, and it also marks the end of Flash in general. And that news couldn’t come at a better time as Apple prepares to release the iPhone 5 (learn more about its release date) even as its competitors have been promoting Flash compatibility as if it were a feature.
Flash won’t die overnight. Even with Adobe having moved on (they called Edge the “future of digital” on the company’s official Twitter account today), Flash tools will still be included in Adobe’s Creative Suite. And lazy or untalented website developers who’ve been misusing Flash their entire careers will continue to do so for as long as they can get away with it; their devotion to the obsolete technology is nearly dogmatic because their income depends on it. But some of them will make the leap to Edge, partially because it’s their hero Adobe pushing it, and partly because the more realistic among web developers are aware that Flash is increasingly viewed as a pariah even as makers of Android based phones and tablets misguidedly attempt to market their products as being “Flash compatible” to which all but the Android-worshipping geeks merely roll their eyes…
With this move Apple wins twice, once in the long term and once in the near term. It no longer has to fight the comical Flash battle with Adobe, as the latter has caved just as predictably as most expected it would; this saves cash-rich Apple from having to buy out the comparatively diminutive Adobe just to make Flash go away. And more immediately, Adobe’s surrender means there’s now officially no one left who cares about Flash other than that salesgeek in Best Buy who’s trying to talk you into buying an Android even though you came into the store looking for the iPhone 5. Now Apple can use the death of Flash during its iPhone 5 launch event, promoting the virtues of HTML5 and perhaps even having an Adobe representative on stage talking about how wonderfully Edge will run on the iPhone 5 operating system known as iOS 5. That’ll take the wind out of the sails of the Android-based interests who’ve viewed Flash as one of their primary marketing tools. And the move couldn’t come at a better time for Apple as it continues to hover of the calendar threatening to circle an iPhone 5 release date for all to see.
