They must really feel like their under pressure to do something like this.
Now I admit that a lot of people on the web are kids... but in the 1990's every teen wanted to check out Acura. Now? I don't think teens even know who Acura is? Teens become car buyers in the future. Acura is missing out on the next wave of car buyers by dropping RSX and NSX and nothing fun to replace them.
Now? I don't think teens even know who Acura is?
Agreed. Most young people I know dig Lexus (and dont know it's Toyota/Japanese). Most of them do not know or, care about Acura.
Acura is missing out on the next wave of car buyers by dropping RSX and NSX and nothing fun to replace them.
Most of them do not know or, care about Acura.
Lexus doesn't have a "kid" car in the lineup and Acura wants to move upstream like Lexus. Remember in the 90's when people complained that Acura cars (except for the NSX) were too much like Honda and that Acura should do what Toyota did w/ Lexus? Well, now the proof is in the pudding and the Lexus business model works - Honda is now trying to catch up.
As for the NSX...who knows?
Lexus doesn't have a "kid" car in the lineup and Acura wants to move upstream like Lexus. Remember in the 90's when people complained that Acura cars (except for the NSX) were too much like Honda and that Acura should do what Toyota did w/ Lexus? Well, now the proof is in the pudding and the Lexus business model works - Honda is now trying to catch up.
Originally Posted by TURBO2GO
Would you guys not agree most acuras are bargains in comparsion to their competition? The TSX at 25K, the TL at 32K, the RL at 50K, these cars give you a whole lot more than the competition in terms of standard features if not performance.
That's the problem with Honda- it seems years back they were innovators: first Asian luxury nameplate in U.S., VTEC, Formula 1 dominance. Then others eclipsed them: V8 engines with same mileage return as Honda's sixes, Miata debuts '89 and S2000 follows over 10 years later, no SUV of their own (had to rebadge Isuzu's). They either sit on their hands and watch the competition stomp them silly, or they react much too late, and oftentimes with nowhere near the firepower that they should. It's no coincidence that their philosophy has gone awry after the death of their founder.