I think Vance makes an excellent point. Honda spent billions on the NSX and 8000 people bought it. Since then tens of thousands more have become "NSX owners"... But *8000* bought it new. I was in that club and most folks I know thought I was insane for spending $80k on a Honda.
Now we have the GTR. An $80k Nissan. Everyone is gaga over it, but lets see how many they actually end up selling long term.
The fact is that its enormously hard for a Japanese manufacturer to sell into this space successfully. Part of it is prejudice, part is their image, and part is that they just refuse to go all out in some ways. The NSX was too conservative, at the end of the day, and carried the Japanese stigma. If it had been more powerful and looked wilder, MAYBE it would have been different.
The GTR is a Nissan and more folks feel it is heavy and ugly than not. It has power, but most folks I talk to that arent car fanatics say "big deal" and as was the case with the NSX (but even moreso) it is damned with the "no feel, no soul" stigma (that is in many ways true - these cars are just incredibly neutral and thats a double edged sword)
Ask yourself OBJECTIVELY... would it REALLY be *wise* for Honda to release an NSX2?
The Japanese simply are not equipped to "compete" with the European supercars in any meaningful (read financially rewarding) way. Yes they can come out with a technological tour de force that bests Europe from a *technical* standpoint, but good luck establishing a lasting heritage that creates a *legendary* marque that generations lust after. After all of the kids drool over the YouTube videos proving who the new "KING OF THE RING" is with ever quicker Nurburgring times (NSX-R was 7:56, GTR is god knows), the folks who actually spend 6 figures on a car (who ignore these videos) go spend their money on something that is more than the sum of its parts and more than a machine that goes very fast.
For every person that says they were "ready to buy the HSC" (and ACTUALLY means they really have $100k+ to spend and WOULD have spent it), there are 1000s that will LINE UP for the next Ferrari no matter WHAT it looks like and wouldnt be caught dead NEAR a Honda or Acura dealership. If you're a Honda executive, you know this as a fact and it would be very hard to green light BILLIONS in R&D (esp since they already did it once and it failed)
For what its worth, I dont really like the 458. I havent really liked any of the 8 cyl Ferraris since the 355, but I "get it". Ferrari is an icon. If you're going to attempt to compete, and you're not Lambo or Porsche, you're very likely to either have one spectacular and very limited success (McClaren F1, Bugatti Veyron), or fail miserably (most others).
Its just economics guys...
Maybe Honda should make it real for everyone by making an offer... You agree to tie up $100k in a fund that will yield interest over the next 5 years. If they get 25,000 folks who will do it, they will make your dream HSC. If not, you get your money back plus interest, no strings. If they make it, the $100k is theirs and the interest gets split.
Ferrari very nearly does this. They sell cars out fully with legally binding commits before the damn thing even exists. If Honda did, there would be crickets...
I totally see what Vance is saying. Telling Honda "I want you to make a car so some other guy will buy it and take the depreciation hit so that some day I can buy it used" is REALLY not a compelling argument. Why would a car manufacturer give a crap about used car buyers?? You arent doing Lambo any favors by buying a Diablo 15 years later nor will you be doing Ferrari any favors buying the 458 in 2020. Honda has to worry about how many people would buy the 2011 HSC *IN 2011*.