2010 Honda NSX
2010 Hyundai Genesis
So Hyundai sets out to design a cheap entry level sports car that will sell in big numbers. Honda sits down to design a very expensive Halo car, that will bring people into the dealerships. With such different goals in mind.....how did they end up looking the same?
My guess.... Hyundai will sell this car with 300HP for $30k and maybe Honda is building the same car with twice the HP for $69k. That would be the only excuse, for the lack of any effort in the design and look, that aren't exactly Halo car status. (I remember people just standing around in Acura dealerships, stunned when the 1st NSX came out. Honda didn't make a profit on the NSX, but it sold a lot of extra Acura's with the traffic it created in the dealerships)
If Honda wants to charge $150k, you need to give us something that breaks new ground in design and makes people turn their head and look twice
People that buy cars in the $150k range..... break it down 3 ways-
- $50k for the big HP engine
- $50k on the exotic design,
- $50k on the heritage or prestige.
(you could argue that people buy based on lap times at the ring, but most don't)
Using that score card... I'm looking at a $69k car from Honda so far.
($50k for the engine and $19k for the Hyundai Genesis body)