Wow, I though my BMW dealer was bad....

Joined
19 October 2001
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Location
Atlanta/ Las Vegas
Holy cow, I though my BMW dealer sucked- check this out- pulled it off the Roadfly E60 board:


Please read if you're considering buying a BMW (2792 views) (4691 thread views)

Message: Please excuse the length of this post:

Please take serious precaution before deciding to buy a BMW. My story could happen to you and your family and is intended to provide some real life insights which might help tilt your decision when considering the long term ramifications of owning and servicing a BMW. First I am a real owner and would be happy to discuss my experiences with anybody in person or over the phone. I’ve purchased now two new BMW’s in my life, 00 328CI & 01 M3.

One of the first things that many new owners feel after purchasing their car(s) is an overwhelming sense of support from BMW. This support is apparent from the second you walk in the dealership to the time you get home and are asked for feedback from a BMW customer support representative. This support, as I’ve come to find out, is more intended to convey a “feeling”, not necessarily the “reality”. First I want to separate the fine people whom are employed by BMW from the corporation itself. They are not one and the same. BMW sets the policies and their employees follow them with little or no exception. This fact, that BMW North America is actually completely detached from its dealers and takes no responsibility in handling customer issues with regard to dealers should be your first red flag. It’s one thing to be called repeatedly for customer feedback after a routine trip to the dealer for an oil change and quite another to actually count on BMW when something serious occurs.

Recently, when asked to be in California for business, I decided to take along my M3. I had a couple free days and thought it would be nice to have a car with me so I could drive at sea level and check out the coast! The day before my business meetings were to take place the car broke down. I was near a neighborhood and had to knock on someone’s door to call BMW roadside because my cell was out or range (this was near Half Moon Bay,CA on the coast). I’ve used BMW roadside assistance before and was feeling good that I was going to be taken care of, boy was I wrong and this was just the beginning.

Roadside told me a towing service had been called and that I should wait. The people I was bothering, at 5:00pm, were really nice and we spoke for a while as I waited for help. An hour later the towing company called and said they couldn’t make it until the next day because the traffic was bad and by the time they got around to it the dealer would be closed (I later found out that BMW Roadside is supposed to take your car to another dealer or some other guaranteed safe place as long as it’s within 50 miles of the first dealer but BMW never offered this option to me. There were dozens of dealerships within 50 miles of the first dealer, whatever). My cell still wasn’t getting any reception and I didn’t know of any hotels in Half Moon Bay so for the next two hours I struggled pushing my car out of the “private” driveway in which I had unknowingly parked and loaded as many of my belongings as I could on my back, arms and neck and I walked back to the house from which I had called BMW. Thank god for this couple, they were so nice that they actually insisted I stay on the couch for the night as it was already past 11:00pm. The next morning, at 10:30am, after the entire household had already gotten up, eaten breakfast and left to work/school I was still there waiting there, like an idiot. When the towing service arrived I finally thought everything was going to be alright, it wasn’t in fact it was just beginning.

The towing service said they were taking my car to Peter Pan BMW and that they (Peter Pan) would call me with info on my car. I gave them my cell, home and office numbers along with my email. After thanking the couple I called a taxi and showed up late for my meeting and had to catch myself before attempting to explain why it’s not my fault that my sports car broke down, not good. I found a hotel and stayed there a couple nights. I waited patiently for a call about my car but never received one. On Monday I called Peter Pan (car was towed on Friday morning) and asked them what was wrong with my M3 and they said they didn’t have any silver M3s brought in on Friday. Ummm excuse me? I figured the flatbed took it to another place so I spent the rest of Monday calling every dealership in the Bay Area looking for my car, nobody had it. On Tuesday I called BMW again and they again insisted it wasn’t there. I called BMW roadside and they claimed it was dropped off at Peter Pan. I called the towing company and couldn’t reach anybody for hours because the guy who towed my car wasn’t in the office. Let’s just say that I didn’t get a lot of work done on Tuesday as I frantically tried to find my car (BMW was no help).

Finally I spoke with the owner of the towing company who told me it was in fact dropped off at Peter Pan on Friday around 11:00am. I called Peter Pan and they sent someone to “walk the lot”. They again said it wasn’t there and that it’s not their fault if the car was gone. I begged and pleaded with them that it had to be there and finally, they found it. They blamed the tow truck driver for dropping if off without telling anybody, although he said he did. Peter Pan then called back and said they had video to prove it so I went down to find out for myself. Why not? my trip was already in the toilet and my boss was questioning my character so at least I’ll find out some answers. The people at Peter Pan were so proud of themselves for finding the exact moment my car was lowered from the flat bed, only TEN FEET from their service bay, on their security monitor. They kept pointing out that the driver dropped off the car and left it without telling anybody, except they never seemed to pay attention to the fact that it was literally 10 FEET from the service bay where dozens of servicemen, salesmen and other staff are constantly walking around. The part of the video they didn’t show me was the time between when my car was dropped off between Friday at 11:00 (when it was dropped off) and late Tuesday when it was supposedly found (unlocked with the keys in it).

This brings me to the actual incident that has shattered my relationship with all things BMW for ever, as if the above mentioned wasn’t enough. Up to this point I just wanted my car fixed but since it was found on Tuesday it had just been put in the queue meaning it was going to take another few days, I told them how important it was that I have my car so I can get back to Colorado and they said, “eh, we’ll see.” I explained to them that the EML light, check engine and some other lights went off and that I was worried about the brakes. They seemed soft and I was concerned about the ridge around the rotors which indicated they needed to be changed. When I picked up the car they told me the car misfired because of a separator in the gas tank which wasn’t allowing gas to flow freely and that the coils went out, whatever. When I asked about the brakes and my concerns they said according to their measurements they had a little more than one millimeter left on them and that until there was less that one millimeter they couldn’t fix them. I asked how long until they need to be replaced and they said soon, maybe a month or sooner but not to worry because they, or another dealership, would replace the pads and rotors for me. That made me feel better, but not for long.

Soon after I found out my company lost the client we were there to meet with. Whether it was my fault or not when I spoke to my boss he didn’t want to hear my excuse and fired me. I was indeed late and I can’t blame him for that, he has responsibilities also. So jobless and still in CA I decided to go to LA and see some friends for a couple weeks through my birthday. When I returned to the Bay Area I figured I’d call Peter Pan to get my brakes fixed because they still weren’t feeling normal and they already knew about the problem, and, since I had more miles on the car maybe they’d be ready to change. Peter Pan informed me when I called that because my maintenance warranty had expired they couldn’t cover the brakes. That’s when it hit me that it was around the time of my birthday when I bought the car and that my 3 year warranty was coming up soon. Nobody at Peter Pan ever mentioned this to me including the part about never being able to renew my maintenance protection EVER AGAIN if I hadn’t renewed it BEFORE the day it expired. It had expired 4 days earlier, two weeks after I had my brake service denied by Peter Pan. I asked them why they didn’t tell me about the maintenance and they replied it wasn’t their responsibility. When I called BMW North America the “customer service” lady said there was nothing they could do and that the 2K brake job that I was weeks away from getting was now my responsibility. I asked why BMW doesn’t send out any letters to warn us that our maintenance program is ending and she said they didn’t have to. I asked why they constantly call and bother us for feedback about their dealers, every single time we stop in, but not warn us that our upcoming 2k dollar break jobs might not be covered? She said it’s not their obligation. I asked why, when I specifically mentioned my breaks as being a problem at the time I brought in the car, (while still under the maintenance contract) they wouldn’t perform the service while, in the same breath, tell me to come back in a month to get the service done, and then not cover it? She asked if there was anything else she could do to help me. I said you have to be kidding, after what you’ve put me through this last month you’re denying me my mandatory 2k break service and she said there’s nothing she can do… Nothing she can do? BMW can’t do anything? I’ve lost my job because of BMW Roadside assistance didn’t tow my car when they were supposed to. Peter Pan loses my car for 4 days then pushes me out the door claiming I’m still one month away from getting the break service only to deny to me because while living out of my suitcase, in hotels, with no access to any of my files at home they’re claiming it’s my fault for calling 4 days too late?

I finally found out just how important I am to BMW. I finally found out just how interested they are in making things right and treating someone fairly who had already been through a nightmare of their creation. This is what I mean by not being able to count on BMW when it counts. The dealers protect themselves and so does BMW North America. All of their “customer service” is a fraud. I feel completely isolated and alone with my problems with BMW and that’s why I’m writing this. I’ve read letters like mine here before but never thought I’d be “one of those" unfortunate, disgruntled and overly-picky owners but here I am. The worst part is I’m not a jerk whose out for blood, I’m an extremely tolerant and understanding person, and I’m also a huge car nut. It’s clear to me that if you possess or display any of these qualities BMW doesn’t want you as a customer because they will always toss you aside if it means they'll save a few bucks. I will never buy another BMW again and always refer to them as the greedy corporate snakes that they are! Thanks for reading this.





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Amazing... of the treatment BMW gave and amazing that I read it all...

We have a 99 M3 and a 02 X5... "so far" service has been great.

If i were this guy I would actully have a lawyer friend send a letter much like this to a head person at BMW showing his feelings towards them and what happend to him because of it. Im sure BMW might change their mind on letting him extend his warranty
 
Personally, I have owned lots of BMWs and have generally had good service, however of all the marques, BMW has, IMO, the
biggest 1) "we're exclusive" attitude 2) tendendy to gouge on service prices. And when they break, get out your checkbook...
 
maybe I'm cold hearted and being unreasonable

If the cleint I'm going to meet will be as important, the last thing I would worry about is my abandoned car which is not going to go anywhere soon.

I also wondered the reason of sitting at somebody's house and waiting, he couldn't call his boss or even the client and try to tell them what's going on and "if all things fail..."

Of course, if my nsx died in middle of nowhere, I would probably did the same thing as him.. but then since I make a choice of taking care of my personal property (wait, nsx is not just a car :) ) I obviously making a choice of the car over my job... thus if I got fired because of that, this is just what the outcome of my choice.

I'm sorry of what happened to you, Vegas Boy, hopefully I'm not sounding too harsh to you... I guess we all can learn a thing of two from your situation.

DON'T BUY BMW's....
I don't like those bangle's design anyway :rolleyes:
 
This dealership sounds a LOT like my local dealer. Love the car, ('01 330Ci) but HATE my dealer. I have to make MULTIPLE 3 hour round trips to get even the most trivial issues addressed. Its NEVER right the first time, its never ready on time, and I am NEVER treated with anything other than this mild distrain.

As an example: Some of my wood trim trim cracked and began to make this REALLY annoying little constant chatter. I asked that it be replaced under warranty when I brought it in for a TCS failure (3rd try at fixing that one).

After a few questions that implied I abused the car they agreed to order the part and put it on. They call me a few days later and tell me my car is fixed. OK, I go down to get it and find that the 'trim piece didn't make it in time, but we'll send you a post card when it gets here.' and said that I must pick it up within 2 weeks or it gets sent back. Keep in mind they are only open during business hours, and I've already made the 3 hour trip multiple times.

Me: 'Can you please mail it to me - I will gladly pay shipping.
Them: ' No go. It must be installed to be covered under warranty.'
Me: 'OK, can I install it an forgo the warranty?' (it only takes like 3 screws)
Them: 'No.'

Next round, they say it is here and I drive down. They ordered the wrong panel. Go home and we'll order another panel. Repeat conversation above.

I went from a 170k mile, reliable mazda with great customer service to a (now 30k) quirky BMW with horrible customer service. I love the car, but I just can't deal with my damned dealer anymore.

It would be one thing of I didn't have to see him, but has not historically been the case.
 
With the exception of my 2002 Tii.

I had horrible service issues with my other 2 BMW's (540 Bad engine...), 3 Series soft top) (mystery electrial problems that were never solved). I traded the 3 in because I could not sell it like it was.

I lost all interest in BMW's years ago! Also my dealer was a dog! Always trying to max out service cost...

Just read the owners letters to Rondel (BMWCCA) magazine. Nothing new.
 
I'm sorry of what happened to you, Vegas Boy, hopefully I'm not sounding too harsh to you

WHOA THERE- This is NOT me, something I just cut and pasted
from the Roadfly BMW board. You guys must think I'm an idiot ;)
if you think I'd get tooled like this by a dealer. :p It is a sad story, but the dude sounds kinda lost, too. Personally, if the client was THAT important, I woulda called a car service and got my
butt to the meeting.
 
Vegas Boy said:
It is a sad story, but the dude sounds kinda lost, too. Personally, if the client was THAT important, I woulda called a car service and got my
butt to the meeting.

Yes, a couple of things about this story don't sound quite right and, sorry to say, some of what happened sounds like purely his own fault.
 
I bought a Z3 for my wife. I sold it only after owing it for 1 year because the service was worse than I would expect at a Ford dealership. Took it in to get a new top put on because somebody cut it, they told me 2 days and refused to give me a loaner car. 10 days later, I called BMW north america and told them I took it in and haven't gotten it back yet, with no loaner car. Needless to say the next day it was done. I always had horrible service at the 3 BMW dealerships I went to. I wanted to buy a 540 when I bought my Jag, but couldn't even think about having to deal with BMW service again. Stay away from BMW's unless you plan to do all the work yourself....:mad:
 
I read that post some time ago and if you read the actual thread the dealership responds and tells their side of the story as well.
 
The guy just ran into a string of badluck.

It's his fault he forgot about renewing his service contract.

It's his fault he couldn't get his car to the stealership sooner. What makes him so special that he should jump to the front of the line?

I don't think he lost his job because of BMW Roadside Assistance's screw up. It sounds like he blew off work and wasn't in good favor with his boss so he got fired.
 
pretty sad story about 'service'. But yeah, placing the car as a priority over the job was not a good idea.

Im always amazed how different dealers service can be from dealer to dealer. It is as if the marque doesnt enforce standards among their dealerships.
 
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