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We saw that Acura had a bad 2016.We also know the NSX is a great car and will help brand perceptions a bit. When I picked up my car, there was a young couple taking delivery of a new MDX. The wife turned to me and said I want the white one (my car). That kind of stuff is good for Acura. The key things now are to get a RWD platform car in the line up and to improve quality, as that has been an issue.Then they need to get some better brand management folks in place.
We saw that Acura had a bad 2016.
We also know the NSX is a great car and will help brand perceptions a bit. When I picked up my car, there was a young couple taking delivery of a new MDX. The wife turned to me and said I want the white one (my car). That kind of stuff is good for Acura.
The key things now are to get a RWD platform car in the line up and to improve quality, as that has been an issue.
Then they need to get some better brand management folks in place.
