This is a trend that is getting worse but the bottom line has always been the same. The dealers, techs, and regional reps have a lot of latitude to cover repairs outside of the normal warranty. If it is obvious that you are tracking your car all the time - all bets are off.
Why did some people get covered at Acura for the Snap Ring failure years out of warranty and some did not?
Relationships.
If you bought a car or two from a dealer, do your maintenance there, get to know the service people, and build relationships your probability of being covered goes WAY up.
If you never do business there, are abrupt, rude, demanding, and dogmatic - guess what? They are going to stiff you and you will be SOL.