Ok, without doing a search, what does the Acura logo mean, and where does the Acura name come from? Any guesses??? ... Taking for granted Acura’s known reputation, I always thought/assumed the logo was suppose to be an "A" representing the A in Acura.
So I was browsing the Acura of China site. Since the brand is very new(2006) and not established unlike here in the United States, there was some explaining to do.
Here the link http://www.acura.com.cn/concept/index.html Note: I used google toolbar to translate it.
If you can't translate, here is what they say
"Acura comes from the Latin word for "Accuracy", means "accurate." And "precision" of meaning can be traced back to the original repairer Acura concept "craftsmanship, to create the perfect car." Acura's Chinese name (Acura) take means: life is full of pride and pleasure, life is dynamic, and positive."
Initially, Acura (Acura) with a special calipers for precise measurements of the prototype for the LOGO, as a finishing touch, by Honda Soichiro Honda, founder and spiritual leader between the two clamps to join a small bars by the this with the growing number of capital letters "A" to represent the brand. Whether intended or as a symbol of Latin prototype calipers, are a symbol of the Acura (Acura) This represents the highest level of the brand's core values repairer: accuracy, precision, fine.
The early 1980s, gone with the oil crisis and economic recovery of the arrival of the U.S. surge in demand for luxury car market, competition is fierce. At that time, BMW, Mercedes, Audi, represented by the European luxury brands account for high-end market. Compared with European luxury brands, even if the three major U.S. automobile manufacturers also can hold a candle. Moreover, the Japanese economy car manufacturers? However, determined to challenge Honda's luxury car market strong opponents like clouds, Asia to create their own luxury brands. The sound of a doubt in 1986, founded the Honda in the U.S. luxury car brands: Acura (Acura), first introduced the Legend and Integra two cars. Soon, Acura (Acura) on the excellent products continue to win acclaim, rave reviews. In 1987, just over a year's time, Acura (Acura) has sold more than any one European luxury cars, luxury cars imported into the U.S. sales charts. Acura (Acura) Division, the most success in the second half of 1987, Toyota and Nissan announced two major Japanese car manufacturer plans to increase its luxury car division. From the 1980s and 1990s, Acura (Acura) continue to own glory. Sales continued to rise, customer satisfaction survey in the JDPower, Acura (Acura) has been among the best.
Acura (Acura) was born, introduced in the highly competitive automotive market, a firm foothold as a leading force in the development, its success story is not only a testament to the quality of the product, but also fully embodies the Japanese business leaders to establish the first luxury car brand vision. History has proved, Acura (Acura) not only for luxury cars has been re-interpreted, but also permanently change the luxury car market, it's slow evolution from a small number of brand development to a number of brand competition. Acura (Acura), after great success in North America in September 2006 the 20th anniversary of the birth of the brand into China. Acura (Acura) from R & D is focusing on aspects of the car "driving pleasure", stressing that "sports luxury" brand value, and SH-AWD (Super-wheel drive free control system), VTEC (variable valve timing and lift electronic control system), G-CON technology as the core of the three major systems carefully to create the perfect car.
So I was browsing the Acura of China site. Since the brand is very new(2006) and not established unlike here in the United States, there was some explaining to do.
Here the link http://www.acura.com.cn/concept/index.html Note: I used google toolbar to translate it.
If you can't translate, here is what they say
"Acura comes from the Latin word for "Accuracy", means "accurate." And "precision" of meaning can be traced back to the original repairer Acura concept "craftsmanship, to create the perfect car." Acura's Chinese name (Acura) take means: life is full of pride and pleasure, life is dynamic, and positive."
Initially, Acura (Acura) with a special calipers for precise measurements of the prototype for the LOGO, as a finishing touch, by Honda Soichiro Honda, founder and spiritual leader between the two clamps to join a small bars by the this with the growing number of capital letters "A" to represent the brand. Whether intended or as a symbol of Latin prototype calipers, are a symbol of the Acura (Acura) This represents the highest level of the brand's core values repairer: accuracy, precision, fine.
The early 1980s, gone with the oil crisis and economic recovery of the arrival of the U.S. surge in demand for luxury car market, competition is fierce. At that time, BMW, Mercedes, Audi, represented by the European luxury brands account for high-end market. Compared with European luxury brands, even if the three major U.S. automobile manufacturers also can hold a candle. Moreover, the Japanese economy car manufacturers? However, determined to challenge Honda's luxury car market strong opponents like clouds, Asia to create their own luxury brands. The sound of a doubt in 1986, founded the Honda in the U.S. luxury car brands: Acura (Acura), first introduced the Legend and Integra two cars. Soon, Acura (Acura) on the excellent products continue to win acclaim, rave reviews. In 1987, just over a year's time, Acura (Acura) has sold more than any one European luxury cars, luxury cars imported into the U.S. sales charts. Acura (Acura) Division, the most success in the second half of 1987, Toyota and Nissan announced two major Japanese car manufacturer plans to increase its luxury car division. From the 1980s and 1990s, Acura (Acura) continue to own glory. Sales continued to rise, customer satisfaction survey in the JDPower, Acura (Acura) has been among the best.
Acura (Acura) was born, introduced in the highly competitive automotive market, a firm foothold as a leading force in the development, its success story is not only a testament to the quality of the product, but also fully embodies the Japanese business leaders to establish the first luxury car brand vision. History has proved, Acura (Acura) not only for luxury cars has been re-interpreted, but also permanently change the luxury car market, it's slow evolution from a small number of brand development to a number of brand competition. Acura (Acura), after great success in North America in September 2006 the 20th anniversary of the birth of the brand into China. Acura (Acura) from R & D is focusing on aspects of the car "driving pleasure", stressing that "sports luxury" brand value, and SH-AWD (Super-wheel drive free control system), VTEC (variable valve timing and lift electronic control system), G-CON technology as the core of the three major systems carefully to create the perfect car.
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