Maybe SUV-fever will abate as potential purchases switch to "cross over" vehicles. Although some of these are SUV-like, many of them don't have the heft and over-bearing presence that most SUV's have today.
From today's WSJ:
New Wave of 'Crossover' Cars Targets SUV-Wary Consumers
By SHOLNN FREEMAN
Staff Reporter of THE WALL STREET JOURNAL
The auto industry has a plan to keep drivers buying SUVS: disguising them.
The Chrysler Pacifica, which hits showrooms this month, is the first of a new generation of family-size "crossover" models -- vehicles that cut and paste various car, SUV and minivan features. The Pacifica, for example, has the front end of a car and the back end of a minivan.
To date, most of the smaller, more agile crossovers have been expensive imports, like the Lexus RX 300. But now Chrysler, which launched the modern minivan boom two decades ago, is aiming at mainstream soccer moms with its new Pacifica, which will sell for between $36,000 and $40,000.
Japanese and European auto makers are also storming the fast-growing segment. Nissan Motor Corp. recently launched two curvy new crossovers, including the Murano. It is billed as perfect for "on road adventures" -- a far cry from the macho mudflinging that traditional SUV drivers aspired to. Other smaller crossovers include Honda Motor's boxy Element and the Saturn Vue from General Motors Corp.
Ford Motor Co. is expected to launch a crossover wagon called the Freestyle next year, which, in early sketches, bears some resemblance to a traditional wagon. GM is similarly overhauling its lineup of minivans -- making them wider and giving them regular hinge doors instead of sliding doors -- to increase the crossover appeal.
Crossovers are designed to blend the ride and handling of cars with the people- and cargo-carrying capacity of SUVs. A conventional SUV, such as a Chevrolet TrailBlazer, has a body bolted to a rigid truck frame. But crossovers are manufactured like cars -- with the floor, frame and upper body designed as a single unit. Typically, this leads to a lighter vehicle with a lower center of gravity, which makes it less likely to roll over. Still, government testing hasn't been done yet on many of the new crossovers.
Safety is a big potential selling point. Because these models are built lower to the ground, they "match up" better with other cars on the road. In the past, the height difference between SUVs and cars has resulted in greater damage being done to cars in crashes with SUVs.
The new generation of crossovers also tend to be lighter and more fuel-efficient than large SUVs. But these are hardly electric cars. The mileage ranges from about 15 to 20 in the city, still far less than you'd get in, say, a Honda Accord.
These modifications are part of an effort to sell SUVs to people who have been turned off by them for one reason or another, from the roughness of the ride to the poor gas mileage. The industry is experimenting with ways to preserve the features and appearance of a truck-based SUV, while addressing these other sticking points. In doing so, the crossovers are jumping into the vacuum left by the demise of large family station wagons, which hauled kids and groceries through the suburbs of the 1960s and 1970s.
Offensive to Purists?
The Pacifica will be an important test of whether substantial numbers of mainstream buyers are ready to embrace something quite different from a conventional minivan or SUV.
But in staking out a middle ground between cars and trucks, car makers risk offending the purists. The diehard SUV owner, for example, may not go for the Pacifica's low-to-the-ground, car-like stance -- or the fact that it can't tow a big camper or go mucking around off road the way a four-wheel-drive truck could. For fans of the sedan, the Pacifica could seem too big and bulky.
Unlike most of the current family-size crossover SUVs on the market, such as the Toyota Highlander or the Honda Pilot, the Pacifica doesn't look anything like a conventional SUV. The back, with a third row of seats, is strictly station wagon. Chrysler hopes to sell at least 100,000 Pacificas a year.
Pushing crossovers will require some deft footwork from auto makers. The Big Three, and Japan's Toyota Motor and Nissan, all plan to keep selling lots of large, truck-based SUVs. Of the 4.1 million SUVs sold last year, 3.4 million were based on trucks, according to industry consultant Art Spinella of CNW Marketing Research Inc. in Bandon, Ore.
But while conventional SUVs dominate in volume, crossover sales are growing much faster. They climbed 23% last year from 2001, according to Ward's Automotive Reports. Ward's expects crossovers to surpass minivans in sales this year.
Women, Mr. Spinella says, deserve much of the credit for this shift. In the 1990s, they began switching their families to SUVs from minivans. But many were unhappy with the harsh ride and concerned by growing questions about the safety of truck-based SUVs. Auto makers read the trends, and began putting more effort into crossovers. "It became critical to get the truck ride out of there," Mr. Spinella says.
But the auto makers risk undermining their highly profitable SUV franchises if they overplay the advantages of crossovers. The stakes are particularly high for Chrysler, the DaimlerChrysler unit, which has been struggling to maintain market share as sales of its minivans, Jeeps and cars have stagnated.
Knee Air Bags
For families, safety is by far the top concern, and the Pacifica is packed with safety hardware. It will be one of the few vehicles on sale with standard side-curtain air bags in all three rows of seats. (These air bags are at the head level, and protect passengers in the event of a rollover.) It also has a small air bag under the steering column to protect driver's knees, a safety feature few other vehicles of any kind have right now.
Marketers say one reason for the popularity of SUVs is that the burly trucks give occupants a sense of invulnerability. To produce the same effect in the lower-riding Pacifica, designers say they used proportionally less glass and more sheet metal.
Chrysler is targeting women buyers in TV ads that feature pop star Celine Dion. You won't see the diva behind the wheel taking on swervy mountain roads. In the ad, Ms. Dion calmly practices music in the passenger seat as the vehicle powers through a rainstorm.
Regards.
[This message has been edited by NSXaholic (edited 04 March 2003).]