Snapshot of the Acura brand

[alum04org]

Opinion piece by Peter De Lorenzo, from Autoextremist 6-25-2013, regarding Honda's Acura brand. Be sure to take in the new MDX commercial as linked from the piece.

http://www.autoextremist.com/curren...the-enlightened-and-leaves-everyone-else.html

 

[Juice]

Here is what I got from the new MDX advert: Acura, because you are way too smart to realize that our product is this stupid.

 

[Yinzer]

Great cars sell cars, not ads. And commercials are great only if the cars are already great. Still surprised high-paid execs don't recognize & live by that. Nissan's knuckle-dragging commercial in the 90's with GI Joe stealing Barbie from Ken & Van Halen's You Really Got Me screaming in the background motivated me more than any slickly produced "thinking" commercial ever could, but that was also because Nissan was already really waking up around then too. That commercial fanned the flames but their hot cars started the fire.

At least Acura hasn't given in to copy the Audi full-frontal shield grille. So there's hope.

 

[Juice]

Ha! I think Audi has the best looking cars on the road right now. Oh, and they actually perform too.

 

[Yinzer]

Good looking cars yes I agree, and although I've never been a huge fan of the shied grille (I think they make a car look nose-heavy), Audi can get a pass in my book since they "re-started" it ~10 years ago. Once everyone started copying their grilles and LED DRL's as well as BMW's flame surfacing and (fake) fender vents from BMW M-cars and Aston Martins, it all started to be too ridiculously lemming-like and boring IMHO.... (thread derail alert...pardon me & Juice ahead of time!)