I noticed when I was looking for my car that most dealerships made mention that the car I was looking at "was previously owned by a doctor/lawyer/dentist", as if to imply that those types of people take much better care of their cars than the rest of us. Well, read this, from the latest issue of Road & Track:
"The Quality Planning Corporation evaluates risks for insurance organizations, and has found that doctors are second - right behind high school students - in car accident frequency. Lawyers are third, architects fourth, and real estate agents fifth. A suspected factor is cell phone usage. The safest drivers are housewives, politicians, pilots, firemen and farmers."
Another example of a poorly conceived sales technique that is not rooted in fact...
"The Quality Planning Corporation evaluates risks for insurance organizations, and has found that doctors are second - right behind high school students - in car accident frequency. Lawyers are third, architects fourth, and real estate agents fifth. A suspected factor is cell phone usage. The safest drivers are housewives, politicians, pilots, firemen and farmers."
Another example of a poorly conceived sales technique that is not rooted in fact...